Every coach, speaker, author, and expert is short on time. We’ve got work, family, and community responsibilities that compete for our time and attention. However we all know that the very reason we entered this profession is because we wanted to touch lives. And we can’t touch lives if no one knows that we exist.
Your content marketing should always be a high priority on your list of things to do on a weekly basis. Why? Because when you stop marketing, the momentum stops. That’s why you feel like you have to start from scratch every other month. Trust me, I know of exactly what I speak of. That is why I wanted to share with you some tips to help you blog faster so that you can turn your attention to other income generating activities in your business.
- Write an editorial calendar. You can use a fancy WordPress plugin, or you can create a simple chart on a large piece of paper detailing what you plan to write every month. Creating a plan will help you to be much more thoughtful about what you are putting out into the world and be more strategic about bringing clients to your business.
- Write now, edit later. As a book coach, I advise my clients to get the words out on paper (or your laptop) first before getting into whether or not the grammar and spelling are correct. Focus on your ideas first, then worry about the technical writing details after you’ve said what you needed to say.
- Time your writing sprints. I can hear you saying, “What is that all about, Halona?” I know, hear me out… Try timing yourself to see how much writing you can get done in 15 to 30 minute writing increments — or sprints. Many of us seem to get our butts in gear when we know we are working against the clock. Think about all those papers you wrote at the last minute when you were in college. It was amazing the stuff you could pull out of your ass when you are forced to be focused, right? Same concept with the writing sprints.
- Keep an idea notebook. I have a document in my Evernote files that I use to keep brilliant business ideas. These ideas come from questions that clients ask me, things I have read online, lists of books I want to read, etc. I love Evernote because it allows me to keep a lot of the interesting stuff I find online in a neat place without having to go off the internet. However you may be more of a paper and pen kind of gal (or guy) — and that’s cool too. So long as you keep a log of whatever inspires you to create more content close to your writing workspace, all will be fine. Be sure to go back to it whenever you feel like you are running out of ideas.
- Write blog post outlines. I tell my book coach clients all the time that if you just start writing a book without an outline, you wind up lost in the wilderness. You start meandering off on topics that have nothing to do with your book. You can’t remember what the main topic of your book was. Finally, the book seems to get longer and longer every time you add a random chapter to the book. The same principle applies to writing blog posts. Know what it is you want to teach, create your 3 to 5 points, and fill in the rest. It’s that simple.
Creating content for your blog doesn’t have to feel like pulling teeth. With a little bit of planning and effort, you can get your blogging done in no time so that you can turn your attention to other areas of your business.
Which one of these tips can you implement immediately?
Halona Black
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