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Ep8: Food Blogging & Cookbook Dreams with Dianne Jacob


Ep8-  Food Blogging & Cookbook Dreams (1)Listen to this episode:

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Is starting a food blog worth your while in 2015?

You may read some online sources that say the food blogging sphere is overcrowded. Perhaps the same thing can be said about blogging in general. I’m one of those people that has to disagree — particularly if you are blogging as an entrepreneur.

You see, there’s a big difference between hobby bloggers and entrepreneurial bloggers. Hobby bloggers are not necessarily blogging for the money. Many are happy just connecting with like-minded individuals. Some food bloggers get to the point where they get offered sponsorships from food companies sometimes for $100 to $150, at best. That’s not exactly money you can live on. However entrepreneurs have several income streams and the blog becomes a space where you can market your other services and products.  If you are an entrepreneurial wellness entrepreneur who can develop her own audience, then I don’t see why you couldn’t make food blogging part of a profitable business.

In today’s podcast, I get to speak with one of my food and recipe writing mentors (at least in my head anyway…), Dianne Jacob. You may know of Dianne from her book, Will Write for Food, the premiere book on the art and science of food writing. I particularly recommend it for its section on writing recipes. I know many of you health coaches, nutritionists, dietitians, etc. are out there creating brilliant cooking classes that encourage families to eat better, but fall short on communicating written recipes to your audience simply because you never learned how. You don’t have to go to cooking school to learn this skill because Dianne has already laid out the “how-to” for you.

Aside from writing such a useful book, Dianne has also written and edited cookbooks, is a journalist, and also trains food bloggers all around the world. This episode is full of great takeaways. If you would like to connect with Dianne, you can find her on her website, DianneJ.com.

Would you like to know more about how to self-publish a book? Then sign up for your Publish & Profits Toolkit at DigitalWellPublisher.com for practical publishing advice, podcast interviews from industry leaders, and support from other entrepreneurs like you.

Halona Black is an Author, Book Coach, and Publisher who works with health and wellness entrepreneurs who are ready to share their million dollar story and change lives in the process. You can find her at DigitalWellPublisher.com.

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