Digital Well Publisher

Writing, Publishing, and Social Media for Physicians and Health Professionals

Tag Archives: build your author platform

Are Ebooks Still Relevant?

Are Ebooks Still Relevant-In a word… YES!

Ebooks will never really go out of style for two reasons:

  1. Easy to produce
  2. Easy to consume

As an entrepreneur who uses ebooks to teach and market my business and that of my clients, I always recommend ebooks as a great place to begin building your publishing empire.


Ebooks can do more than just make you money

The success of your ebook lies in the planning. I see so many entrepreneurs put all their time and energy into writing an ebook, only to have it sit on some obscure page of their website, or be completely ignored on Amazon. It’s no fun putting all your energy into a project that doesn’t make you money.

My advice is always to think through what you want out of your ebook. While we all want ebook sales, you should also be thinking about how writing one ebook, or an ebook series, can position you as an expert. I did a webinar at the end of August on how I made $25,000 with one ebook. Listeners were surprised to find that most of the money I made from my ebook came through pitching myself to companies and organizations that had the money to pay me for my expertise.

I talk a lot about eating well and healthy living in my ebook, Loving My Fibroids Away: A 10-Day Detox Plan. Mind you, I’m not a trained chef or dietician, just someone who had an experience with fibroids who wanted to help make life easier for other women suffering through the same thing. Because I had an ebook along with an online presence, I was able to beat out other trained chefs and nutritionists in places like the Whole Foods healthy eating club in Tribeca, NYC. As a matter of fact, I had trained chefs assisting me in making sure my ingredients were prepped and ready to go. Families allowed me into their homes to provide fast, healthy meals cooked in their own kitchen — all because I dared to declare my expertise with an ebook!

Are you ready to write your ebook?

If you are ready to write your own ebook, I want to make sure that you have the right guidance to get started. That’s why I started the B.O.S.S. Guide Series. Book one is about Planning, Writing, & Publishing Business Building Ebooks. I literally hand walk you through

  • positioning your ebook for success
  • identifying tools and systems you need to market your ebook and make sales
  • how to be a productive writer
  • creating an ebook title and ebook cover that sells

If you are ready to add this powerful ebook to your professional library, then you want to purchase it on my website. For a minimal investment, you’ll have the blueprint that will help you finally get your first ebook done in a matter of days — not years.

What Every Aspiring Author Should Do Before Writing a Book

What Every Aspiring Author Should Do Before Writing a Book - by Halona Black info@HalonaBlack.comI meet a lot of aspiring authors who have great ideas for a book. However these wannabe authors often have a million questions looming in their heads like…

  1. How do I know what to write about?
  2. How do I know if anyone is interested in my topic?
  3. How do I start writing a full length book?

Both answers can leave aspiring authors in a state of panic. However they often miss the one question that puts everything into perspective…


Most aspiring authors may have a passion or a glimpse of an idea that they think would make a great contribution to the world, however they often never think about WHO or HOW they are going to sell the book.

Creating an Author Platform

Whether you are a business owner, a speaker, healer, coach, or an expert of some kind and you have dreams of writing a book, then you are going to need to have an author platform. What is an author platform? An author platform is your online space where you create relationships with people who want to read what you have to say.

An author platform can consist of:

  • a self-hosted WordPress website with a blog
  • a system to cultivate an email list
  • 1 or more social media outlets to disseminate your voice to a broader audience

Why You Need an Author Platform

An author platform is particularly important to aspiring authors for a number of reasons:

  1. It allows you to build an audience of readers who will buy your book when it’s ready. Whether you have a business — or you just have an idea for a business — it makes no sense to put the time and energy into a book that no one but your Grandma will buy. Business owners think strategically. Think of your platform as a tool to grow your business or to further your message. You will know when it’s time to write that book.
  2. It gives you the space to find out what your audience is interested in buying for very little cash investment. Writing, publishing, and marketing a book — whether it’s a paperback or an ebook — takes considerable investment of time and money. You don’t want to invest your time and money in the wrong activity. Any good business owner will do their research to find out whether or not there is an audience for the message or product they want to deliver before actually putting it out on the market.
  3. It gives you time to practice developing a voice that is uniquely you. I remember writing my first few blog posts over 10 years ago. I didn’t have a book in mind at the time, I was simply blogging to increase my professional status as an adult educator in Washington, DC. I agonized over every word, sentence, and punctuation mark. I wanted it to be right. And you know what? A lot of what I wrote for the first few months was downright terrible! But I had to work through the process of developing my own unique voice that eventually led me to job offers, a few consulting gigs, and a great professional network that I am still connected to today.

Take the time to invest in building your author platform before you start writing your book. I guarantee that as you build your platform, your ideas about what you want to write about and how you want to present it to the world will be much more enriched because you did the hard work BEFORE jumping into writing a book.

Do you have questions about creating an author platform? Ask away in the comments below!