Digital Well Publisher

Teaching You How to Grow Your Business with a Book

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Your Problem Isn’t Lack of Book Sales — Here’s the Real Issue


Halona Black Authorpreneur DigitalWellPublisher.com

If there was one thing that I want women business owners to know about how to use social media to market their books, it would be that YOU are in control of the conversation.

I was invited to do a group chat with Dr. Nicole Cutts of Vision Quest Retreats on Facebook on Wednesday evening on the topic of book marketing. The women had lots of thoughtful questions based on their experiences as authors or emerging authors who wanted to write books that promote their businesses.

The common thread throughout most of the questions was around how to sell more books. A legitimate question because, well, authors should be concerned about selling books. The problem with this kind of thinking is that people get caught up in the book sales hustle where they are showing up in social media begging their “friends” to buy a book they don’t want and will never read. So what is the best way to market your book without looking desperate?

Audience Building for Authorpreneurs

The best way for authors to sell books is to create an audience of people who want your book in the first place.

The internet has created an abundance of opportunities for authorpreneurs to control the conversation around their book and their work in general. Whether you support teens in losing weight, write books featuring children who are differently abled, or you are a therapist who is hell bent on getting people to understand that therapy is healthy — there is a way for you to use social media to create your own audience.

The Power of Your Cell Phone

Your cell phone can be used for a lot more than just making phone calls and playing Candy Crush on Facebook. You can record and edit video, create podcasts, do audio interviews, and take great pictures. In essence, YOU have the power to become the media you’ve been waiting for to cover your story. I’ve been able to accomplish this very thing around the topic of black women and uterine fibroids in my book, Loving My Fibroids Away: A 10-Day Detox Plan. I used the power of blogging to create an ebook that essentially launched my freelance writing career. I wrote the book on a laptop at the local library because my own laptop imploded. Then I spent the evenings on my crappy cell phone (at the time) editing my work in Google Docs. No fancy equipment needed. All that hard work paid off because now I get to work as a copywriter and content creator from wherever I want in the world that has a reliable internet connection. I accomplished all of that because I learned how to build my own audience.

If you want to catch up on the whole group chat that inspired this post, then click here to visit the Women Owned Business Wednesdays Facebook page.

 



Top 3 Misconceptions About Hiring a Book Editor

 

Top 3 Misconceptions About Hiring an EditorIt boggles my mind how many self published authors work so hard on their books and somehow skip over hiring an editor. When you write a book, you are too close to the book to really give it the fresh eye it needs to be clear and readable to your audience.

One of the great things about self publishing is that we get to cut out a lot of the middle men used in traditional publishing so we can syndicate our message on our own. However self publishing doesn’t mean that you do it ALL by yourself. It’s important to have a team — and your team should certainly include an editor. I talk about it on the 3rd episode of my podcast, How to Create Your Self Publishing Team.

So I wanted to take a few minutes to bust some of the misconceptions you may have about hiring an editor for your next book project.

#1.Hiring an editor is too expensive.

You say hiring an editor is too expensive? I say that NOT hiring an editor is too expensive. Why? Because high quality editing can transform your book from mediocre to something that your readers will love, appreciate, and share with their friends for years to come. Hiring an editor based on price alone is like letting your cousin take your wedding pics with his smartphone. Sure, it does the job, but are these the kind of pics you want to hang on your wall as a keepsake for generations to come? Of course not.

#2. All editors are the same.

Some wellness entrepreneurs are surprised when they find out my price for editing their book. This is because they often believe that all editors do the same work. In short, there are 3 kinds of editors:

Developmental editors check your book for overall continuity, flow, tone, structure. These editors want to know that the ideas in your book make sense to those who are reading.

Copyeditors go through your book line by line to ensure that each sentence makes sense. They also check for grammar, spelling, syntax, etc.

Proofreaders go through your book once it has been laid out in its final format and before it goes out to print. The proofreader looks for any fixes any final embarrassing mistakes.

While I am capable at doing all 3, most of the work I do with clients falls between developmental and copyediting. Developmental editing is often the most important and the most expensive part of the editing process that entrepreneurs often don’t see the value in paying for. However if you are the only person that understands what your book is about, then what was the whole point in writing it anyway? It’s kind of like going to the hairdresser and saying, “I’m only paying for you to do 3/4 of my head today, please.” It just doesn’t make sense. If you go through the trouble of writing the book, finish strongly by hiring the right editor.

#3. Editors fix 100% of all errors.

Fixing 100% of all errors in your book, or any kind of writing for that matter, is generally impossible. Why? Because human beings make mistakes. Sure, we can try to do our best to ensure that the book has as few mistakes as possible, but to ask an editor to give you an error free book is like asking God for no more rainy days (I’m in the mood for analogies today). It just doesn’t work. Pick up a classic novel, or even the latest New York Times Bestseller and count how many errors you find. I bet you’ll be surprised.

I hope that this gives you a bit more insight into how and why hiring a qualified editor to edit your book is important. Do you have any other thoughts about why you need or don’t need an editor for your book? Share them with me below.