Digital Well Publisher

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4 Reasons Why Every Wellness Expert Should Self Publish

4 Reasons Why Every Wellness Expert Should Self Publish - DigitalWellPublisher.comSelf publishing is becoming an even bigger business than traditional publishing avenues and I want to see more wellness experts take advantage of it. Some of you may be turned off by it because it may seem like it’s time consuming, expensive, and not as well respected as traditional publishing. However I beg to differ. So I want to share 4 reasons why you need to be planning your self publishing empire right now.

  1. Branding. Let’s face it. Wellness is a huge industry ($3.4 trillion, to be exact…). There are more health coaches, yoga teachers, and spiritual gurus than we may care to admit. However, it’s all good because I believe there is more than enough space for all of us to be successful. This becomes even more true as more people become enlightened about improving their own health. But how do you differentiate yourself in a sea of wellness experts, many of whom may be in the same line of work as yourself? BRANDING! A professionally done, self published book may feel complicated, but it’s definitely do-able when you have a guide and a plan to help you through the process.
  2. Create your own income streams. If you’re still doing the trading dollars for hours dance, I have good news for you! Self publishing gives you new ways to create income you put together once, then generally don’t have to think about it again. Every book or ebook can be its own income stream. Start thinking book series. Classes based on books. Speaking opportunities gained from writing books on your topic of expertise. Can you visualize the checks going straight to your bank account? I sure can…
  3. Develop your PR machine. The whole world runs on content. Without content, there would be no newspapers, no radio, no podcasts, no blogs, no magazines, etc. And while you may believe that your local news station gets paid to chase car crashes and robberies (though it’s not that far from the truth…), it’s not the only thing they do. Much of what media, small and large alike, report on is information that was pitched to them. They may receive press releases from local businesses, a request to write a guest blog post, a pitch to be a guest on a podcast, etc. Your books provide plenty of content to offer busy media professionals who are looking for something interesting to talk about.
  4. Say what you want to say, how you want to say it. Well, almost… When it comes to wellness there are some restrictions on how you can present your information depending upon your credentials and where you live. For example, some food advice I see a few health coaches give on their blogs often tread into medical advice — which is dangerous. However the reason many of us got into wellness in the first place is because we knew there was another way of living healthfully that didn’t always have to involve pharmaceutical drugs and surgery. And you can promote that very message with your self published books. You are in control of your content and how you present it.

If you are waiting for a traditional publishing house to come knocking down your door — God bless you. The truth of the matter is, you may be waiting a long time. I won’t tell you it won’t ever happen. However if you’re sitting around waiting for a career to happen to you, well your business probably isn’t doing much anyway.

So take the bull by the horns and push that SELF PUBLISH button! Who knows… It’s not unheard of for traditional publishers to be interested in publishing a traditional book with wellness experts once they’ve proven they have an audience. So go ahead and make your future happen today!

Do you have an idea for a self published book, but don’t know what to do next? Sign up for your complimentary Author Jam Session by emailing me at

Write Nonfiction in November Challenge

Halona Black DigitalSelfPublisher.comDid you know that November is the month of WNFIN — otherwise known as the Write Nonfiction in November challenge? I swear I didn’t make it up! Perhaps you have heard of NaNoWriMo — also known as Natitional Novel Writing Month which also takes place in November. Well since I don’t write novels, WNFIN is much more suitable for me.
WNFIN was started by Nina Amir, a creativity and publishing coach, as a personal challenge for nonfiction writers to take a full 30 days to write the book that’s been sitting in the front of your brain, but never really had the time to sit down and actually make it happen. It’s kind of like moral support for those of us who write in isolation (who doesn’t write in isolation?). It is kind of fun to know that other nonfiction writers around the globe are focusing on writing a book this month.

What am I Writing This Month?

I am working on my second book this month — tentatively titled, “Alternative Approaches to Living with Fibroids.” I have built up another audience of women on another blog over the last 3+ years who are looking for support for their fibroids. My plan is to do interviews with holistic health practitioners who address fibroids in some way in their work. The book will also be peppered with the stories of women who have tried various therapies and what their experiences were like.

My Book Writing Process

If you haven’t attempted writing a book as of yet, I thought it would be helpful to give you step-by-step glimpse into my own thinking process about how I am approaching this particular book writing project.
  1. Target book publishing date: January 1, 2015
  2. How many people do I want to interview: 10 wellness professionals, 5 to 10 women with fibroids.
  3. Make a list of the 10 wellness professionals I want to interview. What makes each individual special?
  4. Construct a personal email to each of the wellness professionals.
  5. Send the emails and begin organizing interviews.
  6. Announce the book to my email list and ask for people who may want to be interviewed.
  7. Ask my list for pre-orders for only $5.
  8. Begin crafting the book as I complete each interview.
Since this is a collaborative book where I am using mostly interviews with others, I have to make sure that I have time in my schedule to actually meet with people over the phone. I generally do my best writing at 4am, however that will have to wait until after the interviews are done. I don’t think I will get anyone excited about meeting me on the phone at 4am…

Will You Join Me for WNFIN?

Do you have some extra time in your schedule to write a book draft? Ok… Can you carve time in your schedule to write your book? It doesn’t have to be a complicated process. Here are 7 great ideas you can steal right now to get your book writing going today!
  • Teach your readers how to complete a process from start to finish.
  • Take your most popular blog post or posts and use that as a starting point for a book.
  • Tell a story or stories about how you were able to solve a problem for your client.
  • Got materials from a presentation or workshop? Turn that into a book!
  • Interview leaders in your field about their personal business secrets. Transcribe them and make a book.
  • Share your favorite holiday recipes along with tips for healthful eating during the most stressful time of year.
  • Answer the most popular questions your clients have about how you can make their lives better.

The only way to write your book is to put one foot in front of the other, carve out the time in your schedule to get some stuff done, and just write. There’s no magic fairy dust. You just have to sit and do the work.

I will be sure to update on my journey to publishing my second book.

What are you writing this month?

Evernote for Nonfiction Writers

Welcome to the first installment of #healthtechwriter Tuesday! Technology is proving to be so important to a writer’s life that I wanted to give you some of my own suggestions on what tools you can use in your health and wellness business to help you remain productive.

Evernote for Nonfiction Writers

You may have heard of Evernote (unless you’ve been living under a rock…). But in any case, Evernote is a great productivity tool for wellness business owners who want to keep their writing on track.

Evernote is an online notetaking and archival system that can be used for organizing anything from your healthy recipes, to your wellness blog posts, to even your ideas for writing your book.

How I Use Evernote on a Daily Basis

Inspiration for a blog post or a future book can hit at any moment. And you want to make sure you are ready to capture these moments or risk losing them forever.

Evernote for Nonfiction Writers -

What you see in the above photo are a few of the notebooks I have kept in the year 2014 alone. All those brilliant brainstorms archived with a simple pad and paper. I’ve got a notebook for my daily to do list. I’ve got another notebook for my women’s health blog, Still yet another notebook for personal thoughts.

The problem comes when I get ready to actually RETRIEVE some of those brilliant brainstorms. Sometimes I date the pages — most times I don’t. So then I am left sitting around thinking where was I when I was writing these thoughts — perhaps that will help to jog my memory. But it never works.

Evernote helps me to retrieve those brainstorms. What Evernote does so brilliantly is that it takes away the need to purchase separate notebooks for every project you work on. With Evernote, you are able to create a “new” notebook in the same way you would create a file folder on your laptop. You can see how the pile of notebooks (seen in the above photo) turn into a list of neat notebooks I can easily retrieve when I get ready to use them (see photo below).

Evernote for Nonfiction Writers -

I’ve got a “notebook” for my copywriting coaching program with Ed Gandia called B2B Business Launcher. Then I’ve got notebooks for my blogs. Then there is a general notebook for random thoughts. Then, of course, my daily to do list.

There is no “wrong” or “right” way to organize your notebooks. Feel free to organize your notebooks any way you see fit.

How to Use Tags to Organize Your Notebooks

Evernote allows you to use tags in the same way you would use in WordPress or a bookmarking system would. Tags are keywords that you can use to help you find notes that are similar to each other. For example, I may want to retrieve all my notes pertaining to book ideas that may be spread across several notebooks. As long as I tag the post with the keywords, “book ideas,” I will be able to pull it up. So much simpler than trying to go through pages and pages of written notes.

Other great uses for evernote

For those of you who are big on developing recipes, then you will love Evernote. You can upload your photos and create a notebook for all the different types of recipes you create.

If you are conducting interviews for your blog or book, you can upload video and audio interviews into its own notebook (or however you choose to organize it) along with notes from your session. Got an audio transcript? Throw that in there too!

See a blog post or a website you’d like to share at a later date? Save it in Evernote!

Want an easy way to keep track of your business receipts? Evernote can save it for you.

Do you need to take notes from a white board or even a handout? Take a photo of it with your phone and upload to Evernote.

Can Evernote Replace Pen and Paper?

For me, Evernote will never replace pen and paper. I love using pen and paper for big brainstorming projects. There is something about using my hands to do the rough work of just getting my thoughts on paper.

However when I get ready to take those ideas and organize them into a neat package, Evernote becomes my step #2! Again, the ability to retrieve these brilliant brainstorms is where I see the most value in Evernote for nonfiction writers, whether you are blogging or writing your next book.

How to get evernote on your device

If you are ready to give Evernote a try, you can head over to their website. Sign up for an account there and immediately get to work (did I tell you it’s FREE?). You can also download it to any of your devices like your phone or tablet so you can access it on the go.

How do you see Evernote helping you to write your health and wellness books and/or blog posts?

5 Tips for Writing Blog Posts That Build Your Wellness Business

One of the first steps to becoming a successful wellness authorpreneur is to have an author platform. For many wellness authorpreneurs, the base of that author platform is your blog.

I’ve been doing my Author Jam Sessions (get your FREE 30 min session through September 30, 2014) since this summer and I have noticed a trend. Many of you want to write better blog posts, however you really don’t know how. Writing has always been very easy to me, so I want to share with you a formula that you can use every time you sit down to write. I worked as a writing instructor to adult learners for many years and I likened writing essays — or even blog posts — to building a hamburger. What does a hamburger have to do with blogging? Read on to find out.

1) Define Your Blog Post Topic

Many health and wellness bloggers try to accomplish too much in one blog post. Let’s bring back the hamburger analogy. The main part of your burger is the meat itself (or perhaps a black bean burger for my vegetarians…). Without the meat, your burger has no substance. The same thing with your blog post. If your blog post has no main topic, your blog post has no substance: it becomes difficult to read and understand. Decide on one topic and stick to it.

When choosing a topic, it may be difficult to narrow your topic down to something that is manageable. Check out this example of a health topic that may be too large to attack in one simple blog post:

  • “How to Find Healthy Recipes on Social Media” — While this may seem simple and to the point, the topic is simply too broad. Using our burger analogy, it’s like trying to eat the a ten pound burger — it’s just too much. When people go online, they are seeking very specific information that speaks to their problem. Do you focus on paleo recipes, recipes for diabetics, or maybe healthy eating tips for people with gluten sensitivity? Tell us that in the title. Also, you may want to focus on a particular kind of social media as tackling social media as a whole may leave you with enough material to write several books.

Here’s how you can hone in on a more specific topic for your blog post:

  • “Top 5 Gluten Free Recipe Bloggers on Pinterest” — This title is more like a slider when compared to a burger — it’s bite sized that is much more manageable to eat. This title is very specific about the kind of recipes it will feature in the blog post. This title will immediately grab those who are specifically looking for information on gluten free recipes. It also specifies where in social media you will be pulling your bloggers from. Try to be as specific as possible about what you want to share with your readers from the very beginning so that you can stay on topic.

2) Decide How Your Blog Post will Help readers

You always want your blog posts to help your readers in a way that only you can. Using the burger analogy, you know that every restaurant that serves burgers does it in their own unique way. A burger served to you from a drive-thru window will be much different from a burger served at a sit-down restaurant that makes burgers using grass fed beef. The same thing applies to your blog post topic. You have to know what it is your readers are looking for when they come to you. Even if you are writing about a topic that has been written about a million times, what angle can you take on the topic to make it useful for your readers? When you are helpful, readers will mark your site as a helpful space so that when they need you, they will return for more. You are also using your blog posts to build trust and familiarity so that they will buy your books, ebooks, consulting services, etc. If they believe that your free information is great, then they will LOVE the stuff that they pay for.

3) Create an Outline

Now that we have established what we want to write about and understand how it will help our readers, we can get to work! The next step is to write an outline of the points you want to make in your blog post. To avoid overwhelm in your writing, try to stick to 3 to 5 main points. In the case of the above example of the top 5 gluten free recipe bloggers on Pinterest, you will have 5 short paragraphs discussing each blogger.

4) Write Your Blog Post Details

Now that you know the 3 to 5 points you want to cover, you can now go back and fill in your details in each point.  What are details?  Using the burger analogy once again, your blog post details are like your burger condiments. Not many people want to eat a dry burger. They may want lettuce, ketchup, jalapenos, etc. This is the stuff that makes the burger more interesting. The same thing with your details. Give the reader a few more thoughts that demonstrate your unique approach to the topic.

5) Write Your Introduction and Conclusion Last

Once you have completed your details, you may now write your introduction and your conclusion. Your introduction should be simple and to the point. Tell us who you are speaking to and what they should expect to learn from reading your post. One thing that many health bloggers forget is that every time you write a new post, you are not only speaking to readers that know and love you, but you are also introducing yourself to new readers. Don’t assume that the reader knows who you are and what your blog is about. You can use this very blog post as an example. I mentioned the fact that I write for wellness authorpreneurs who want to build a blog as part of their author platform — very specific. I’m not speaking to all entrepreneurs under the sun — I am specifically speaking to wellness entrepreneurs who want to eventually write a book.

Do you have questions about how to write a blog post so that you can start building your health author platform? 

How to Go from Aspiring Author to Authorpreneur

Authorpreneur - DigitalSelfPublisher.comI remember some years back when I made a conscious decision to become an entrepreneur. I was tired of the rat race. At the time I was working with adult students at a computer training school. Don’t get me wrong — I loved my students. However I couldn’t help but to feel strange about preparing other people for jobs that were paying twice what I was getting paid in my own job. I had gone to college, graduated, I had no children, and at the time was planning to go to graduate school. I had done all the things I was told would lead a young black woman to success in life. Yet somehow I found myself exhausted and dissatisfied with my life.

That was when I decided that there had to be an easier way to make money. I decided to become an entrepreneur. Mind you, I knew no entrepreneurs. I come from a family of hard workers who’d worked since they were teenagers taking very few vacations or sick days. Entrepreneurship represented freedom; it was an opportunity to design my day the way I chose to rather than be called to work like cattle during the day, nights, and weekends.

From Decision to Progress

I had no idea how to start a business. I just knew that business owners had business cards. And a website. I bought business cards online and called myself an Adult Education Consultant. I wasn’t quite clear on what services I would offer. But I was confident that somebody would pay me to do something. And the website — somebody told me about WordPress and I decided to check it out. That blog had gone through several incarnations. However what I created eventually wound up looking like this: The First Teacher Framework.

I had made the leap! I now had options. I no longer had to live my life counting down to retirement in 40 years. I no longer was waiting for the next big promotion so that I can make a few dollars more per hour in exchange for heavier responsibility and an extra 10+ work hours per week. Although I had no clients, no services, and no clout just declaring that I was a consultant on my business card and website made it so. I needed no one else’s permission.

Stop Aspiring and Just Write That Book!

I see the same thing in many of you who want to write books. You’ve got big dreams to move the world with your message. You want to help people eat better. You want people to have the courage to live their dreams. But they aren’t because they are waiting on you to finally write that book that you’ve been saying you were going to write for years. I want you to take the same leap of faith to become an author in the same way I took a leap of faith to move towards entrepreneurship. Just write something. If a book seems too daunting, start a blog. If you don’t have a blog, open up a Word document, Google Doc, or even a 5-subject notebook and keep track of your ideas. Writing is what makes you an author. Let’s stop wishing and hoping that one day we’ll find the courage. Let’s stop waiting to be inspired. Let’s stop worrying about what others will say. Just write something already.

What’s keeping you from making progress on your book on your book? Find out at your free 30-min Author Jam Session. Email me at



What Every Aspiring Author Should Do Before Writing a Book

What Every Aspiring Author Should Do Before Writing a Book - by Halona Black info@HalonaBlack.comI meet a lot of aspiring authors who have great ideas for a book. However these wannabe authors often have a million questions looming in their heads like…

  1. How do I know what to write about?
  2. How do I know if anyone is interested in my topic?
  3. How do I start writing a full length book?

Both answers can leave aspiring authors in a state of panic. However they often miss the one question that puts everything into perspective…


Most aspiring authors may have a passion or a glimpse of an idea that they think would make a great contribution to the world, however they often never think about WHO or HOW they are going to sell the book.

Creating an Author Platform

Whether you are a business owner, a speaker, healer, coach, or an expert of some kind and you have dreams of writing a book, then you are going to need to have an author platform. What is an author platform? An author platform is your online space where you create relationships with people who want to read what you have to say.

An author platform can consist of:

  • a self-hosted WordPress website with a blog
  • a system to cultivate an email list
  • 1 or more social media outlets to disseminate your voice to a broader audience

Why You Need an Author Platform

An author platform is particularly important to aspiring authors for a number of reasons:

  1. It allows you to build an audience of readers who will buy your book when it’s ready. Whether you have a business — or you just have an idea for a business — it makes no sense to put the time and energy into a book that no one but your Grandma will buy. Business owners think strategically. Think of your platform as a tool to grow your business or to further your message. You will know when it’s time to write that book.
  2. It gives you the space to find out what your audience is interested in buying for very little cash investment. Writing, publishing, and marketing a book — whether it’s a paperback or an ebook — takes considerable investment of time and money. You don’t want to invest your time and money in the wrong activity. Any good business owner will do their research to find out whether or not there is an audience for the message or product they want to deliver before actually putting it out on the market.
  3. It gives you time to practice developing a voice that is uniquely you. I remember writing my first few blog posts over 10 years ago. I didn’t have a book in mind at the time, I was simply blogging to increase my professional status as an adult educator in Washington, DC. I agonized over every word, sentence, and punctuation mark. I wanted it to be right. And you know what? A lot of what I wrote for the first few months was downright terrible! But I had to work through the process of developing my own unique voice that eventually led me to job offers, a few consulting gigs, and a great professional network that I am still connected to today.

Take the time to invest in building your author platform before you start writing your book. I guarantee that as you build your platform, your ideas about what you want to write about and how you want to present it to the world will be much more enriched because you did the hard work BEFORE jumping into writing a book.

Do you have questions about creating an author platform? Ask away in the comments below!


Schedule Your FREE Author Jam Session and Get Clarity on Your Book Idea

clarityCan you believe it’s June already! The first half of the year is almost over and I have been so busy writing and planning my own health book empire. I have been participating in D’vorah Lansky’s Book Marketing Challenge. If you are looking for new ways to market your book — whether your book is already published, or you are mulling over what to write about — I suggest you hop over there and take a look at the 30 days of blog posts that are chock full of great information that you can use IMMEDIATELY to get your book marketing going. A few of my favorites include:

What participating in this challenge has shown me is that I have a great passion for book publishing! I honestly feel that there is great power in supporting nonfiction authors to write a powerful story that impacts the lives of others. I know there are lots of powerful stories out there that are just waiting to be told. But perhaps you are looking for someone to guide you through the process.

Enter the Author Jam Session!

During the months of June and July, I want to speak with 100 nonfiction authors — or wannabe authors — who are looking for clarity in the writing, publishing, or marketing of your book. I can schedule a FREE 15 minute phone call or skype session with you to discuss your biggest hangup that is keeping you from bringing your book into the world.

Why Should You Schedule an Author Jam Session?

I find talking about my blocks that impede progress to be of great help when trying to push through to the next step. Trust me, I know what it’s like to have a million ideas circulating in your brain to the point where you become paralyzed. Let’s not waste another moment of having your genius locked in your brain! And hey, it’s a free consultation! Many other book consultants charge $250 an hour and up for their time and expertise. I’m offering a full 15-minute session with me for free. What do you have to lose?

Why Should You Talk with Halona?

I am the author of Loving My Fibroids Away: A 10-Day Detox Plan, currently sold on Amazon. I am also a freelance copywriter, blogger, and author services expert to the health and wellness industry. I write marketing materials that include web copy, sales pages, white papers, etc. for medical professionals, health educators, and wellness providers. I understand what new authors are going through as I have been one myself. I also make a living advising and creating marketing materials for established companies to help them create better relationships with their customers.

Schedule Your Free Author Jam Session!

Are you ready to schedule your free Author Jam Session? You can schedule an appointment by emailing now.

Have questions? Email me at and I will answer you very quickly.

I can’t wait to talk with you and help get your book started!



Nonfiction Book Writing Tip: Tell Your Story of Transformation

Book Writing Tips: Tell Your Story of Transformation, HalonaBlack.comWhat ‘s your story?

As of late I’ve been indulging in reading self published, nonfiction print books as well as ebooks for some of my clients as well as books I am reading for pleasure. Some of them were beautifully written. Unfortunately many others left a lot to be desired.

This is what I’m finding when I read the opening of your self published books:

  • I’m a coach, entrepreneur, expert, etc.
  • I have a thriving business in _____ city.
  • My clients come to me to learn how to do _____ better.
  • I’ve been a speaker at _______ conference.
  • I’ve worked with _____ corporation.
  • I have been featured in _____ magazine, blog, newspaper, website, etc.

Then after you establish what it is that YOU find important about yourself, you go into detail about the topic of your book.

Those details about your current profession are wonderful because they tell us who you are TODAY. These are the things you tell someone that serves as proof of your EXPERT STATUS. However, when people buy your book, they want to know more. How did you get to become this expert with a thriving practice who has been featured in XYZ magazine?

Tell Readers About Your Transformation

Many nonfiction authors write books because they want to help their readers transform. That transformation can be in one’s health, finances, getting rid of an addiction, losing weight, learning how to improve your speaking ability, etc. In essence, you want to take your readers from where they are today, and help them become a different person.

The best way for nonfiction book authors to help their readers to transform is to share your own process of  transformation. People like to learn from people they can relate to.  You weren’t always the perfect consultant, weight loss coach, or talented speaker. Maybe your story is that you had 2 or 3 failing businesses before you stumbled into this one business that finally worked. Perhaps you were the chubby kid who always got picked last during gym class. Perhaps the very thought of speaking in front of an audience of strangers made you lightheaded! Your story of pain and triumph, whether it’s big or small, helps to make you look more human to your readers. USE YOUR STORY TO YOUR ADVANTAGE!

I used this story telling technique in my own book, Loving My Fibroids Away: A 10-Day Detox Plan. The title clearly tells readers that I am speaking to women with fibroids. In writing the book, I could have gone straight into the details of the detox. However I wanted to make a connection with my readers. The second paragraph in my introduction to the book reads as follows:

For close to 10 years I dealt with all of those feelings until I had a myomectomy, a surgery to remove the fibroids through a nine inch vertical incision.  I stayed home from work for four weeks to recover.  I would have stayed home an additional two weeks had I not run out of money.  However the bills were calling and I felt well enough to withstand an eight hour work day.   To be honest, I felt better than I ever did when my fibroids were at their worst.  My iron level was almost normal so I was not fatigued all the time.  I did not fear any embarrassing accidents.  Everything was looking up until I learned 6 months post surgery that the fibroids were growing back.  I was devastated.  I went through the hell of preparing for, suffering through, and eventually healing from an invasive surgery only to learn that the surgery had been a shortcut to getting rid of fibroids.  There was a world of internal work that I had never given any consideration.

Notice how I shared with my readers that I had gone through a big scary surgery that many of them may be considering? I told them that I was worried about my finances after not working for several weeks. I shared that as a result of the surgery, I was feeling stronger due to higher iron levels (a BIG problem for women with fibroids). However, even after going through all of that, a major surgery that required at least four weeks to recover did not keep the fibroids from growing back. That final statement, “There was a world of internal work that I had never given any consideration,” serves as a setup to the preface of the book detailing my own mistakes in trying to find an answer to my fibroid problem. The chapter goes on to explore my story in further depth.

But, Halona, My Readers KNOW Me Already!

Maybe you’re a blogger who has written your story to death. Perhaps you go through this same story every time you make a professional appearance. However, unless your people can recognize you by your first name (think OPRAH…), then you are not that famous. Repeat your story so that people never forget it. Remind them again why they should pay attention to you.

In addition, remember that the people who buy your book may have heard about it through word of mouth. These people may never have read your blog, attended any of your seminars, or had the privilege of working with you. Talk to them as if this is the first time they are meeting you.

Let’s RECAP!

So how can you make your nonfiction book a bit more interesting for your readers?

  1. Know what kind of transformation you want your readers to make as a result of reading your book.
  2. Think about how your own story of transformation relates to what your readers are going through.
  3. Make a list of the events in your story of transformation that are the most intriguing for your readers.

If you can keep these 3 tips in mind while writing your book, you will be able to capture your readers at the very beginning of your story rather than have them wonder about who you are.

Have a Question About Your Book?

I want to help you write your book! I am offering FREE 15 minute Write My Book Chats to help you get clear on your story — or answer any questions you have about the book writing, publishing, and marketing process. Interested? Email me at to set up a day and time.


The Wellness Professionals’ Guide to Self Publishing

The Wellness Professionals Guide to Self Publishing What I love about working with health and wellness professionals is that they all came to their line of work with a personal story of transformation. Some of them have made small changes that made a big difference in their quality of life. Others have been able to find relief from debilitating conditions their doctors told them they would have to suffer through for the rest of their lives. Whether they are herbalists, nutritionists, chiropractors, or a host of other professions, they all have such important stories to share.

As a self published author who writes about women’s health and healthy eating, I have learned first hand the power of packaging my message into a book that impacts other readers from across the globe. I regularly get emails from readers in Zimbabwe, India, UK, etc.  — all of them seeking some kind of support for their hormonal health problems. Even though I wrote the book over a year ago, it still baffles me how I was able to take my own experiences with poor health and turn it into what some women have called a life changing tool. I was able to turn my message into a movement.

Do you have a message you want to share with the world?

If you believe you have a book within you that needs to finally be born, I want to help you bring it to fruition. I wrote a series of blog posts on my own self publishing journey for Inkwell Editorial, an authority site on freelance writing careers. I want to provide you with the links to my posts so you can give them a read.

Are you on my email list?

Subscribe to my list and receive my free resource,

Your Blueprint for Writing Business Building Ebooks that Sell.


3 Steps to Creating an Author Platform for Your Healthy Brand


3 Steps to Creating an Author Platform for Your Healthy Brand - Halona Black, Freelance Writer, Healthy Brand Expert info@halonablack.comAre you a medical professional or wellness entrepreneur who dreams of writing a best selling book? Are you doing your research on what publishing houses to approach with your book concept? Or are you considering the nontraditional, self-publishing route?

The world of book publishing can be a long and winding road that many healthy brands believe begins with writing a book. The thinking is that if you write the book and place it for sale on Amazon, then people will buy it. The one part of the equation that is missing here is the fact that no one knows you from a whole in the wall. Who is going to buy your book if no one knows who you are?

The first thing any unknown medical professional or wellness entrepreneur must do to sell books either independently or through the traditional publishing houses is to create an author platform. An author platform is essentially your brand — it is what people come to recognize you for. You build your author platform through a collection of marketing efforts that can be used to promote your ideas and your work.

Are you ready to create your author platform? Here are 3 (not so) simple steps to get you started.

#1 Build a strong online presence

Whether you are looking to traditional publishing houses or want to take the self-publishing route to releasing your first book, the first thing you will need is a strong online presence. Why? Many publishing houses don’t bother to even review books from unknown authors because they simply can’t afford to. Publishing houses want to promote someone who already has a boatload of fans, followers, and subscribers who know and support their work. It makes the job of selling their book that much easier.

The advice is the same for self-publishers. I have been approached by several brilliant wellness entrepreneurs who have an e-book sitting on their hard drive right now. They ask me how to get their e-book off their hard drive and onto the laptops and mobile devices of health enthusiasts across the world. The truth is that while Amazon and others have made publishing e-books easy peasy, it doesn’t mean that anyone will buy it. You need hardcore followers who know and love your work and are willing to share your book with others. Building a strong online presence via an active blog and social media networking are a great place to start.

#2 Use blog posts to test how receptive your audience is to your message

One of the wonderful benefits of having a blog is that you get to test out your ideas on your growing group of subscribers. How does your audience respond to your blog posts? Do you notice more comments on one type of blog post vs another? Are your followers more likely to share one type of blog post over another. You can use tools like Google Analytics to monitor traffic on your blog. Once you get a feel for how your people react to your blog posts, then you can start brainstorming how to use that information to write or revise your book.

#3 Build relationships with relevant media outlets

The media is your friend because they are the ones that help you to get the word out about your message. The media can include traditional outlets like popular TV stations, newspapers like the New York Times, magazines like Prevention, or radio programs like NPR. People who are at the very beginning stages of creating their healthy brand may also be interested in local media outlets like your town or county newspaper, college radio stations, and public access television. Media can also include popular bloggers, podcasters, internet radio shows, etc. Many of the personalities behind these online forms of media have huge followings that they have been able to monetize. You can take advantage of what they have been able to build by doing guest blog posts or suggesting yourself as a guest on their internet radio show or podcast.

You can build relationships with media by first paying attention to the kinds of news stories they enjoy profiling. Subscribe to their emails, like them on Facebook, follow them on Twitter. Once you have a feel for the kinds of stories they are interested in, you can send them stories they may find interesting about your own business or others. Try creating a press kit and display it on your website. Don’t be afraid to approach media outlets and pitch stories you want to write or send them a press release regarding your newest project.

Do you have a book inside of you that is ready to come out? How can creating an author platform help move you closer to publishing?