Digital Well Publisher

Write + Cook + Travel -- The Road to Reinvention

An Introvert’s Search for Clarity in Her Business


I have been going deep in doing the work of “finding my voice.” Perhaps finding my voice is not really the right term. What I have been doing is becoming comfortable with who I am, what I do, and why I do it.

This week’s podcast is a bit different for me. It’s not an interview and it’s not me giving you a laundry list of things you can do to help you publish your next book. It is me talking through my own issues with being comfortable with my business.

You see, I’ve been quite confused about what Digital Well Publisher is all about. I originally intended it to be a space where wellness entrepreneurs would gather to write books. However I went back and forth on whether to stick with wellness pros, or to go general and just talk with online entrepreneurs. So what I needed was a way for me to get in touch with my own desires for my business. Why did I do this? I think for the same reason I like to write — it helps me to validate my thoughts and feelings. This whole speaking thing is very new to me. I’m used to being able to filter my thoughts through the writing process. My fear of speaking stems from my own inability to trust myself, my intuition — particularly in public spaces. I decided I no longer want to be that person. My message is so big that writing as my sole message medium is no longer enough.

Some key takeaways for me from doing this episode:

#1 Don’t be afraid to declare who you are and what you love, even if you think it sounds weird to others.

#2 There is real value in talking out your confusion in an effort to find clarity. Is there a way to systemetize this?

#3 I often have these kinds of conversations with myself in my head. I wonder what would happen if I allowed other people in on these thoughts more often?

That’s all! There’s no intro music, outro music, commercials, or any fluff. Just me talking through my confusion. I hope you find it useful. If not, I hope you stick around for my next interview! 🙂

Top 3 Misconceptions About Hiring a Book Editor


Top 3 Misconceptions About Hiring an EditorIt boggles my mind how many self published authors work so hard on their books and somehow skip over hiring an editor. When you write a book, you are too close to the book to really give it the fresh eye it needs to be clear and readable to your audience.

One of the great things about self publishing is that we get to cut out a lot of the middle men used in traditional publishing so we can syndicate our message on our own. However self publishing doesn’t mean that you do it ALL by yourself. It’s important to have a team — and your team should certainly include an editor. I talk about it on the 3rd episode of my podcast, How to Create Your Self Publishing Team.

So I wanted to take a few minutes to bust some of the misconceptions you may have about hiring an editor for your next book project.

#1.Hiring an editor is too expensive.

You say hiring an editor is too expensive? I say that NOT hiring an editor is too expensive. Why? Because high quality editing can transform your book from mediocre to something that your readers will love, appreciate, and share with their friends for years to come. Hiring an editor based on price alone is like letting your cousin take your wedding pics with his smartphone. Sure, it does the job, but are these the kind of pics you want to hang on your wall as a keepsake for generations to come? Of course not.

#2. All editors are the same.

Some wellness entrepreneurs are surprised when they find out my price for editing their book. This is because they often believe that all editors do the same work. In short, there are 3 kinds of editors:

Developmental editors check your book for overall continuity, flow, tone, structure. These editors want to know that the ideas in your book make sense to those who are reading.

Copyeditors go through your book line by line to ensure that each sentence makes sense. They also check for grammar, spelling, syntax, etc.

Proofreaders go through your book once it has been laid out in its final format and before it goes out to print. The proofreader looks for any fixes any final embarrassing mistakes.

While I am capable at doing all 3, most of the work I do with clients falls between developmental and copyediting. Developmental editing is often the most important and the most expensive part of the editing process that entrepreneurs often don’t see the value in paying for. However if you are the only person that understands what your book is about, then what was the whole point in writing it anyway? It’s kind of like going to the hairdresser and saying, “I’m only paying for you to do 3/4 of my head today, please.” It just doesn’t make sense. If you go through the trouble of writing the book, finish strongly by hiring the right editor.

#3. Editors fix 100% of all errors.

Fixing 100% of all errors in your book, or any kind of writing for that matter, is generally impossible. Why? Because human beings make mistakes. Sure, we can try to do our best to ensure that the book has as few mistakes as possible, but to ask an editor to give you an error free book is like asking God for no more rainy days (I’m in the mood for analogies today). It just doesn’t work. Pick up a classic novel, or even the latest New York Times Bestseller and count how many errors you find. I bet you’ll be surprised.

I hope that this gives you a bit more insight into how and why hiring a qualified editor to edit your book is important. Do you have any other thoughts about why you need or don’t need an editor for your book? Share them with me below.

Ep10: How to Self-Edit Your Book

How to Self-Edit Your Books

Do you know what makes a great book? Some of you may think that it comes from a big marketing campaign. However, before you get to the point of developing your marketing campaign, you need to have a high quality book that is well written.


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Editing your book is one of those unsexy elements of book writing that a lot of entrepreneurs tend to skip because they think it’s too hard. As a developmental editor, I have to tell you that I have declined working with some writers simply because they refused to go through the self-editing process. What they wanted was someone to clean up their stream of consciousness writing — which becomes more like ghostwriting than editing.

I also know that a lot of you may not know HOW to self-edit your books. A lot of English instructors have done a fine job of scaring people into believing they are not writers, so they pull themselves out of the process rather than stay engaged. So I’m going to give you the highlights of my own 4-step process in self-editing so that you can write a book that is in the best possible shape for your readers.

The 4-step self-editing process is not difficult, however  I wanted to give you some written guidelines that may make working through the steps a bit easier. Click below to download your free Self-Editing Checklist for Entrepreneurs.

Download Your Free Guide to Self Editing Your Book


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#AuthorTech: How to Record Interviews with Skype

How to Record Interviews with Skype - DigitalWellPublisher.comSkype has become an important tool in the entrepreneur space. It allows us to be able to connect with others who are around the corner or on the other side of the world. Having that face-to-face contact is invaluable, particularly for those of us who work from home. However Skype has more utility for authorpreneurs than just another meeting with a client. You can also use Skype to record an interview for your next book.

There are many reasons why you may want to record an interview when you are writing a book:

  1. Background Research: It is not unusual for a health and wellness entrepreneur to seek first-hand resources to back up claims they are making in a book. One of the best ways to do that is to record an interview with an expert. For example, if you are a health coach who works with women who want to balance their hormones, you may want to interview an endocrinologist, a gynecologist, or even other women who are experiencing hormonal imbalance.
  2. Transcribe Interviews into a Book: It has become popular for entrepreneurs to do interviews with other successful entrepreneurs, transcribe the interviews, and turn that information into a book. This may be especially attractive to those of you who would rather talk a book out as opposed to writing it from scratch. To get started, simply think of a potential title like Health Coach Success Tips, Secrets of Successful Yogis: How to Create a Profitable Yoga Studio, or 10 Women Entrepreneurs Share their Views on Work/Life Balance. Once you have your book idea, do your research to find out if anyone has written a similar book. If a similar book has been written, ask yourself if you can provide new or different information on the topic or if you need to go back to the drawing board.Then make a list of potential interviewees, contact them, and make a schedule of interviews.
  3. Offer Interviews as a Bonus to Your Book: I am currently working on creating an online membership program for women with fibroids. One of the bonuses I have included are 2 interviews I conducted for my second book on the topic. Why do this? I think it gives people a nice, behind the scenes look into what you, as an author, are doing. Think about when you buy your favorite movie on DVD and it includes deleted scenes or interviews with the cast. People love those extra pieces that make them feel closer to you.

If you haven’t already done so, you must first download Skype onto your computer in order to get started. Skype is a free tool that is available for both Mac and Windows users. Once you have downloaded Skype on your laptop, then you can download an additional app that will allow you to record your conversations. There is one tool for Mac users and another tool for PC users.

Mac Users Download Ecamm to Record Skype Interviews

If you are a Mac user, then you simply want to download Ecamm. At the time of writing this blog post, the cost is only one payment of $29.95 — and they do offer a free trial. It’s super easy to use. I use it for my podcast interviews which gives me much higher quality sound than using a free conference call option.

Windows Users Download Pamela to Record Skype Interviews

If you use Windows, then Pamela for Skype is what you want to download. At the time of writing this blog post, the cost is less than $17 — and they do offer a free trial. I am not a Windows user, so I cannot personally attest to how well it works. However I know many other podcasters who use it regularly and say it works well.

Are you using interviews as part of your health book writing or health blogging process? What challenges are you having in your interviews?


Ep9: How to Market Your Book Beyond Amazon with Kuroji and Chenniah Patrick of JhaZamoraS Publishing

Episode 9 (1)

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Today’s podcast guest is a husband and wife team, Kuroji and Chenniah Patrick of JhaZamoraS Publishing and creator of children’s books and merchandise that focus on healthy families and relationships.

Before you dismiss this podcast episode because you’re not into children’s books, let me stop you right now. This episode is not really about children’s books as it is more ,about creating a successful marketing strategy for your book business. Kuroji and Chenniah were quite generous with the information they shared — all of it which they learned through old fashioned trial and error. Here are a few of the nuggets of wisdom you will hear in this episode:

  • how researching your target audience can save you time and money
  • how to sell bulk book orders to large organizations
  • why they chose NOT to use Amazon to market and sell their books
  • how meeting readers in person helps to sell more books
  • ideas for selling merchandise outside of your book

What I love about Kuroji and Chenniah is that they represent the best of what it means to be a small business owner. Rather than choosing to chase after quick internet riches, they do the activities that help them build relationships with people who will buy from them for years. So while they may not make money up front from all their marketing activities, they understand that they are building a legacy that goes beyond a few dollars earned in an online scheme.

So take a listen and let me know what you think!


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Are You Leading Your Wellness Business with Integrity?

Are you leading with integrity-I’m sure you have heard by now the story of Belle Gibson, the founder of The Whole Pantry app and author of a book by the same name. In short, the wellness entrepreneur allegedly misled her readers about a cancer diagnosis. In addition, apparently she pledged to make a donation from the sales of the app to charity, but failed to do so.

While I have many opinions about this scandal, I don’t intend to make her story the focus of this blog post. What I’d rather talk about is making the decision to operate your health and wellness business in integrity.

As holistic health professionals, many of us understand that mainstream medicine often accuses us of causing more harm than good. The perceived lack of regulation and research on the various areas of holistic health is often what scares mainstream medicine professionals into thinking that what we do is more quackery than healing. And, of course, Belle’s story is one example that may add fuel to mainstream medicine’s argument.

So how do we, as holistic professionals, stay in the good graces of the people we serve? I say we have to make an intentional decision to run our businesses in the highest of integrity.

What is integrity? Merriam-Webster dictionary describes integrity as “the quality of being honest and having strong moral principles; moral uprightness.”

I believe integrity all starts with love for the work we do and the people we serve. Many of us were called to do healing work because of our own experiences with illness, or perhaps watching others who were suffering. This is not just a “job” that we do to pay our bills or even for clout. We do it because we can’t see ourselves doing anything else. We do it because we don’t want to see other people suffer in a way that we may have.

This love for our work and the people we serve spreads into our products and services. We want, above all, to lead people to make life altering changes that affect the trajectory of their lives. However, sometimes I see well intentioned entrepreneurs of all kinds make decisions in their business based on the need to make money. How many times have you come across Facebook ads, webinars, and other training courses that promise to get you to that coveted 6 or 7 figure mark? Don’t get me wrong… Making money is a wonderful thing. Money allows us givers and caretakers to live a more comfortable life so that we can, in turn, serve more people. Wellness entrepreneurs deserve to make fabulous money. However I wonder how many wellness entrepreneurs are running down rabbit holes using business tactics that may not necessarily fit their business, but do it anyway because they were told it was the quickest route to cash? We copy others in the hopes that the success other people have found will be repeated in our own business.

This post is simply a reminder for all wellness entrepreneurs, myself included, to lead our businesses with integrity. Start with the love you have for the people you serve and the unique way in which you were incarnated to do so. Remember that the people who entrust us with their time, energy, and dollars need you to show up in full truth. If you find that you are great with your clients, but suck at the details of running a business then take the time to learn what you need to learn, or partner with someone who can help you. Have integrity. When you say you are going to do something, be sure to follow through. Do everything with integrity. Anything else is dishonorable to our calling as healers.

So now I ask you, where have you not held yourself or your business in the highest of integrity? How is it affecting your ability to be successful?

Would you like to know more about how to self-publish a book? Then sign up for your Publish & Profits Toolkit at for practical publishing advice, podcast interviews from industry leaders, and support from other entrepreneurs like you.

Halona Black is an Author, Book Coach, and Publisher who works with health and wellness entrepreneurs who are ready to share their million dollar story and change lives in the process. You can find her at

Ep8: Food Blogging & Cookbook Dreams with Dianne Jacob

Ep8-  Food Blogging & Cookbook Dreams (1)Listen to this episode:

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Is starting a food blog worth your while in 2015?

You may read some online sources that say the food blogging sphere is overcrowded. Perhaps the same thing can be said about blogging in general. I’m one of those people that has to disagree — particularly if you are blogging as an entrepreneur.

You see, there’s a big difference between hobby bloggers and entrepreneurial bloggers. Hobby bloggers are not necessarily blogging for the money. Many are happy just connecting with like-minded individuals. Some food bloggers get to the point where they get offered sponsorships from food companies sometimes for $100 to $150, at best. That’s not exactly money you can live on. However entrepreneurs have several income streams and the blog becomes a space where you can market your other services and products.  If you are an entrepreneurial wellness entrepreneur who can develop her own audience, then I don’t see why you couldn’t make food blogging part of a profitable business.

In today’s podcast, I get to speak with one of my food and recipe writing mentors (at least in my head anyway…), Dianne Jacob. You may know of Dianne from her book, Will Write for Food, the premiere book on the art and science of food writing. I particularly recommend it for its section on writing recipes. I know many of you health coaches, nutritionists, dietitians, etc. are out there creating brilliant cooking classes that encourage families to eat better, but fall short on communicating written recipes to your audience simply because you never learned how. You don’t have to go to cooking school to learn this skill because Dianne has already laid out the “how-to” for you.

Aside from writing such a useful book, Dianne has also written and edited cookbooks, is a journalist, and also trains food bloggers all around the world. This episode is full of great takeaways. If you would like to connect with Dianne, you can find her on her website,

Would you like to know more about how to self-publish a book? Then sign up for your Publish & Profits Toolkit at for practical publishing advice, podcast interviews from industry leaders, and support from other entrepreneurs like you.

Halona Black is an Author, Book Coach, and Publisher who works with health and wellness entrepreneurs who are ready to share their million dollar story and change lives in the process. You can find her at

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Ep7: How to Become a Health & Wellness Superstar with Sally Ekus

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The world is finally figuring out that food and wellness actually do have something to do with one another and the media is taking notice. If you ever wanted to know how you can leverage your food and wellness business through writing cookbooks and/or becoming a wellness personality, then you don’t want to miss this podcast episode.

Sally Ekus, Literary Agent at The Lisa Ekus Group, visited the Digital Well Publisher Podcast to give us a few of the secrets that helped to boost the careers of Toni Tipton-Martin, author of The Jemima Code, Kristina Bucaram of Fully Raw Kristina, and Jessica Cox, a Registered Dietician and Culinary Nutritionist at eMeals.

In today’s episode you will learn:

  • What is a literary agent?
  • How to get the attention of a literary agent?
  • How can media training help your health and wellness career?

You can find more information about Sally Ekus and The Lisa Ekus Group on their website.

Would you like to know more about how to publish a book? Then sign up for your Publish & Profits Toolkit at for practical publishing advice, podcast interviews from industry leaders, and support from other entrepreneurs like you.

Halona Black is an Author, Book Coach, and Publisher who works with wellness entrepreneurs who are ready to share their million dollar story and change lives in the process. You can find her at

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Is Your Health Website Mobile Ready?

Have you heard the news? Google will start rolling out a new update to its search algorithm on April 21, 2015 having to do with mobile ready websites.

If your health website is not mobile ready starting on April 21st, then your site risks the possibility of being dropped in the Google search results.

What does “mobile ready” mean?

Mobile ready simply means that your website has the ability to be easily viewed on mobile devices, including smartphones and tablets. If you have never bothered to look, take a moment to look at your site on your laptop or desktop computer. Next, upload your site onto your smartphone or tablet. If your site is mobile friendly, then the layout of your website may look slightly different from that of your laptop or desktop computer. In particular, the menu should be much easier to maneuver from one page to another. The site should also fit comfortably onto your mobile device without having to scroll back and forth a lot to read the information.

Why should I care if my health website is mobile ready?

Two reasons…

  1. It’s a good idea to stay in Google’s good graces so that people searching for your books, products, and services will be able to find you. Getting dropped lower into the search results may mean that you won’t be visible to potential clients and patients.
  2. People often use their mobile devices to look for health information on the go. This could be while making a purchasing decision between 2 health food products at the grocery store, while seeking medical help during a medical emergency, looking up prescription pill information at the pharmacy, asking a question in an online health forum, etc. If your health website is not mobile ready, you miss out on lots of opportunities to receive traffic to your website.

How do I know if my site is mobile ready?

The good news is that many sites today are already mobile ready If your health website is built on a WordPress theme, then your site is more than likely already built to be mobile friendly. If you are using a free website, I suggest you double check with the company you are using for yourself.  You can easily verify if your health website is mobile friendly by checking out this Google Developers’ site: You simply plug the address of your website into the designated space on the page, click on “ANALYZE,” and let the tool do all the work. If someone else designed your site for you, you can always go back and ask them if you’re confused.

The good news is that either your website is mobile ready — or it is not. There is no real list of parameters you need to stick to.

Halona Black is a Writer & Book Coach who works with wellness entrepreneurs who are ready to share their million dollar story. You can find her at

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Ep6: How to Become a Published Author Without Writing a Word

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Just about every wellness entrepreneur I have ever met has had a dream of publishing their own book — and for good reason. Writing a book can be a great way to separate you from your competition, get you speaking gigs, as well as be a great way to add another income stream to your business.

However, the big problem with publishing a book for many wellness entrepreneurs is writing the book in the first place. You may have said any of the following:

  • I am overwhelmed by the process of writing a book and don’t know where to start.
  • I am not sure I have a topic that other people are interested in reading about.
  • I hate writing.
  • I have dyslexia or other learning challenges that make writing difficult.
  • I don’t have time to write a book.

No matter what your reason for not having a published book, I want to offer you 3 ways you can become a published author without writing the book yourself.

#1 Write with a Book Coach

As a book coach, I have an in-depth process of interviewing wellness entrepreneurs that helps you to nail your book topic and its content. Once the interview is complete, I get the interview transcribed and I work on cleaning up the text to create an ebook that can be sold on Amazon, your website, or a host of other spaces.

#2 DIY Voice Recordings

Some wellness entrepreneurs prefer to have more of a hand in the creation of their own book. For those DIYers, I can work with you on creating a solid book idea that is marketable and is in line with your brand. We also develop a chapter outline. At that point, you can grab a voice recorder and talk out each individual book chapter. Once the recordings are done, you can find a reputable transcriber, then clean up the writing with value added information like charts, graphs, templates, etc. Get your book formatted with a great cover and you are ready to publish.

#3 Interview Others

For those of you who think you don’t have enough content, you may be interested in gathering content from others. Simply choose a theme and do interviewers with thought leaders in your field. Your book will be great exposure for them, and you will get the honor of being associated with an industry leader.

Would you like to know more about how to publish a book? Then sign up for your Publish & Profits Toolkit at for practical publishing advice, podcast interviews from industry leaders, and support from other entrepreneurs like you.

Halona Black is a Writer & Book Coach who works with wellness entrepreneurs who are ready to share their million dollar story. You can find her at

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