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How to Create an Audience for Your Book Using Your Blog


 

How to create an audience for your book using your blog - Halona Black, DigitalWellPublisher.com

One of the biggest mistakes many emerging authors make when writing their first book is neglecting to build their audience. I don’t know if they think that the audience will just magically show up as a result of writing the book or what (it doesn’t…). However whether you choose to write your book as an independent publisher or via a traditional publishing outlet, building an audience is essential to the success of not just your book, but your career as an expert.

Tip #1: Write posts that are relevant to your book.

Your blog can be used as a sounding board for your book or your book idea. For example, if you want to write a book on how to avoid financial disaster as an entrepreneur while building a business, then you can write posts on

  • How entrepreneurs can save money for retirement
  • How to plan for marriage and family as an entrepreneur
  • Top 5 most important financial documents for entrepreneurs

I can go on, but I think you get the point. Each of these blog post topics can very well be included as a chapter in the book. When you write the posts, be sure to monitor which get the most shares, likes, and comments. This feedback is essential to your success as it gives you an idea of what your readers are most interested in learning about.

Tip #2: Share photos and videos of people, places, and things that inspired you to write your book.

Photography and video are part of what make surfing the internet exciting. While written posts are still the foundation of your blog success, your photos and videos can bring more focused traffic to your blog in a shorter amount of time. Was it your trip to Brazil 5 years ago that spawned your interest in writing a book about traditional herbs and medicine? Why not showcase pictures of some of the more unusual plants and herbs and what they were used for. If you are a health coach, do you have before and after pictures of your transition into creating a more healthy body? Are you a family therapist who wants to write a book about how to create open lines of communication with your children? Do you have video of you and your children using gardening as a suggested activity to help families communicate with one another? There are a million ways to share photos and video from your own life that are relevant to your book or book idea. Bonus tip — Repurpose your photos and videos as content on Facebook, Instagram, and/or Pinterest to get even MORE traffic.

Tip #3: Create a relevant call to action that asks readers to join your email list.

While capturing people’s attention on social media is a great strategy to grow your business, you still want to direct your fans and followers to your email list. Why? Because your email list is the space you own and control. Instagram has been hinting at making changes in its algorithm making it more challenging for people with a big audience to get their photos seen on the platform. Facebook’s algorithm changes almost daily. The point here is that you cannot depend 100% on a platform you don’t own to grow your business. You have to be flexible while making sure to migrate everyone back to your home base.

So how do you get more people on your email list? First, create an irresistible lead magnet. What is one small thing that you can offer to your readers that will help them solve a problem. Is it a template, a short audio course, a webinar — whatever it is, make it good! Finally, be sure to remind them that only those on your email list will get exclusive updates on your book.

Tip #4: Share posts with related groups in social media.

Once you have the posts on your website, you have to incentivize people to go to your site and read it. There are a wealth of affinity groups on Facebook and Linkedin. Join a few of these groups with a spirit of connection and sharing. Once you join the group, be sure to introduce yourself and tell them about the book you are working on. Next, make nice and read other people’s posts and make helpful comments. Add even more value to the group by posting your own blog posts. However, just don’t drop a link and leave. Let people know why they should take the time to read your post by leaving a brief description of what you are posting. Tell them why reading your post will be worth their while.

Tip #5: Write guest posts for people with a larger audience than yours.

Yes, writing guest posts is still relevant.  In my e-course, Easy Publicity for Authorpreneurs: How to Grow Your Business with Interviews, I talk about how to use other people’s platforms to grow your visibility. The trick is to find blogs that have a larger audience than your own. It is also important to find blogs that connect with a similar audience as your own. If your business is all about teaching menopausal women how to move through this new stage in life with confidence, it doesn’t make sense to approach a blog on ice fishing in Canada about doing a guest post — even if it does have 100,000 readers. When writing your post, again, be sure to lead readers back to your site by offering your lead magnet in your bio.

The BIGGEST Key to Audience Growth for Authors

Growing your audience for your book using your blog requires a calculated content strategy. Doing so from the very beginning will help you to know exactly what you need to write and when. So many emerging authors miss out on the opportunity to grow their audience simply because they leave their content until the last minute.

If you are looking for support in creating your personalized content strategy that will help you create buzz for your book — or even just your book idea — email me at Hello (at) DigitalWellPublisher (dot) com and ask for a 1-hour consultation.

 

 



How to Use Your Book — Or Your Book Idea — to Brand Yourself on Social Media

Social Media Branding, Dr. Will Moreland, Halona Black

I just got finished being interviewed by one of my mentors, Dr. Will Moreland, on Blab. If you are not familiar with him, I suggest you connect with him immediately on Periscope. This is where I first got to sit at his feet, so to speak, and get a daily lesson on leadership through entrepreneurship.

One of the things that I admire about Dr. Will is that he is the author of 40 books (YES, you read that correctly!) and has used his status as a best selling author and leadership expert to book speaking gigs and fill up his one-day masterminds across the country — among other accomplishments. So if you ever needed any inspiration to get your ONE BOOK done, you may want to check out Dr. Will’s example.

#Livestreaming apps like Blab are great tools to make real connections with influencers, grow your… Click To Tweet

Dr. Will has recently started a project on Blab called 50 Days of Genius where he is talking to everyday geniuses and their journey to becoming an entrepreneur over the course of 50 days. He simply sits down at one of his favorite coffee shops with a laptop and a good internet signal and has a conversation for 30 minutes. I wanted to point out that this is something each of you who is a coach, speaker, author, or expert can do to grow your own brand.

The concept of the 50-day series was taken from one of his books, Genius Potential: Learn How to Identify, Develop, & Release Your Genius. So whether you have a book in hand, an ebook, or just a book idea — you can do something similar on your own branded show using a live streaming platform like Blab.

Have you started to use live streaming to brand yourself as an expert? What’s stopping you from starting?


Author Solution: Are you wondering how experts like you get booked onto podcasts, internet radio shows, and live streaming shows using apps like Blab? Easy Publicity for Authors: How to Grow Your Business Using Interviews is a 1-hour audio e-course can help you to learn how to pitch yourself as an expert so you can start building your email list and connecting with other influencers who can help you make sales.



How to Create Blog Content When You are Short on Time

How to Create blog content when you are short on time, Halona Black

Every coach, speaker, author, and expert is short on time. We’ve got work, family, and community responsibilities that compete for our time and attention. However we all know that the very reason we entered this profession is because we wanted to touch lives. And we can’t touch lives if no one knows that we exist.

Your content marketing should always be a high priority on your list of things to do on a weekly basis. Why? Because when you stop marketing, the momentum stops. That’s why you feel like you have to start from scratch every other month. Trust me, I know of exactly what I speak of. That is why I wanted to share with you some tips to help you blog faster so that you can turn your attention to other income generating activities in your business.

  1. Write an editorial calendar. You can use a fancy WordPress plugin, or you can create a simple chart on a large piece of paper detailing what you plan to write every month. Creating a plan will help you to be much more thoughtful about what you are putting out into the world and be more strategic about bringing clients to your business.
  2. Write now, edit later. As a book coach, I advise my clients to get the words out on paper (or your laptop) first before getting into whether or not the grammar and spelling are correct. Focus on your ideas first, then worry about the technical writing details after you’ve said what you needed to say.
  3. Time your writing sprints. I can hear you saying, “What is that all about, Halona?” I know, hear me out… Try timing yourself to see how much writing you can get done in 15 to 30 minute writing increments — or sprints. Many of us seem to get our butts in gear when we know we are working against the clock. Think about all those papers you wrote at the last minute when you were in college. It was amazing the stuff you could pull out of your ass when you are forced to be focused, right? Same concept with the writing sprints.
  4. Keep an idea notebook. I have a document in my Evernote files that I use to keep brilliant business ideas. These ideas come from questions that clients ask me, things I have read online, lists of books I want to read, etc. I love Evernote because it allows me to keep a lot of the interesting stuff I find online in a neat place without having to go off the internet. However you may be more of a paper and pen kind of gal (or guy) — and that’s cool too. So long as you keep a log of whatever inspires you to create more content close to your writing workspace, all will be fine. Be sure to go back to it whenever you feel like you are running out of ideas.
  5. Write blog post outlines. I tell my book coach clients all the time that if you just start writing a book without an outline, you wind up lost in the wilderness. You start meandering off on topics that have nothing to do with your book. You can’t remember what the main topic of your book was. Finally, the book seems to get longer and longer every time you add a random chapter to the book. The same principle applies to writing blog posts. Know what it is you want to teach, create your 3 to 5 points, and fill in the rest. It’s that simple.

Creating content for your blog doesn’t have to feel like pulling teeth. With a little bit of planning and effort, you can get your blogging done in no time so that you can turn your attention to other areas of your business.

Which one of these tips can you implement immediately?

 

 



TWITTER CHAT RECAP: How to Build Your Online Platform

Build your online platform with Halona Black #coachingwithvette

One of the biggest mistakes I see coaches, speakers, and experts who write a book make is that they did very little to build their platform.

A platform is the foundation upon which you build your career. Very similar to a political platform, your author platform uses your message as the base upon which everything else in your business is built upon.

I was invited to do a Twitter Chat all about creating your own platform hosted by Sharvette Mitchell of Mitchell Productions, LLC. Sharvette is excellent at doing web and graphic design. You can check out the recap here.

 



Create Your First Online Course with Janet Kafadar

How to Create Your First Online Course

If you have ever wanted to create a course using your book content — or even just your book idea — then you want to pay attention to today’s post. I just hosted a wonderful teleclass with the awesome Janet Kafadar, an Online Course Specialist. She works with coaches, speakers, and experts like yourself who are ready to touch more lives using an online course.

Why an online course?

I love courses because they allow you a fantastic opportunity to go more in-depth into what your clients need from you. Think about it… While you may have some wonderful books in your library, you may not have fully grasped some of the concepts until you further engaged with the content. This can include…

  • having a discussion about the book with your friends
  • reflecting on your thoughts and feelings using written journal exercises
  • watching other videos about the topic
  • creating a project based on what you learned in the book
  • use acronyms to help you remember complicated terminology (…anyone remember, “Please Excuse My Dear Aunt Sally,” when learning order of operations in middle school???)

Honestly, creating courses (much like writing a good book), can get a bit complicated if you don’t have the right support system in place to do it right the first time.

If you have questions like…

  • What should I do first — the book, or the course?
  • When is the right time to create and release a new course?
  • Should my course be a short challenge, a live course, or even pre-recorded course?

…then you definitely want to stop what you are doing and listen to Janet’s teleclass on How to Create Your First Online Course Using Your Book Content — RIGHT NOW!

Janet was also gracious enough to share some goodies. You can grab her free Course Creation Starter Kit & Planner.

If you know that you are ready to move forward with your course, I highly advise that you connect with Janet Kafadar in her Facebook group and request a 1-on-1 session with her.



Are You Using Facebook Ads to Boost Your Business?

Are you using Facebook ads to build your business

I have been learning to use Facebook ads to connect with more business owners who are ready to publish and profit. Since August 2015, I have used ads for everything from webinar signups, to my 7-Day Best Selling Author Platform Challenge, and generating more traffic to blog posts.

There was a time when I just didn’t get the whole pay for Facebook thing. I was thinking with my consumer brain instead of thinking like a business woman. You can only do so much with free tools. Eventually you have to make an investment into your own business so that others will believe you’re serious about what you do.

Facebook is a platform that was built to help you make money (OK, Facebook is making money too…). And if you are not using it to generate income, you are missing out. Not only have I been able to grow my email list, but a percentage of those people on my list have become paying clients. These are people who probably would not have known about me had I not used Facebook ads.

The cornerstone of any successful Facebook ad campaign is to set up your Facebook business page. This is NOT your personal page, but a page that you use strictly for business purposes. Don’t have a Facebook business page yet? Here is a useful tutorial from Facebook on how to create one immediately.

Once you get your Facebook business page running, you then want to spend some time getting people to LIKE your Facebook page. You can LIKE Digital Well Publisher here. You can get started by simply asking your other connections on Facebook to LIKE your new page. The last time I checked, you needed a minimum of 30 LIKES before you can actually start running ads — which isn’t hard to do at all.

If you are interested in how you can start to use Facebook to market your books, your expertise, and your business as a whole, book a 1-hour consultation with me so you can get started!



What’s an ISBN — and Do You Need One?

What’s an ISBN???

There are so many little odds and ends to publishing a professional book — and I look at it as my job to help demystify the whole publishing process for you.

I made you a short tutorial on what an ISBN number is to help get you out of your overwhelm and get you publishing.

What do I cover in the video?

  • What is an ISBN?
  • What purpose does an ISBN serve?
  • Do my ebooks and print books need an ISBN?
  • Where do I get an ISBN?

So hopefully, this should answer all your questions as it relates to getting an ISBN for your published books.

Got questions about ISBNs — or any other part of book publishing? Leave it in the comments below.



Are You Using Linkedin to Grow Your Business?

Copy of How Much Money Are You Making on that Unpublished Book-

When it comes to book and business marketing on social media, the landscape is changing everyday. Facebook continues to be a favorite amongst coaches, speakers, and experts who want to build their network and even buy ads to get people on to their list.

However Facebook can also a very crowded space. I belong to more FB groups than I care to actually participate in — and to be quite honest, most of the groups I do look at are more about self promotion than they are about support and networking. Twitter can feel like you are shouting into a deep hole. And of course, there are several new contenders in the livestreaming space like Blab.im, Periscope, and Facebook Live.

But what about Linkedin? I am sure you have heard everyone talk about how Linkedin is such a great platform because it was built strictly for professional purposes. You may even have a Linkedin profile. But are you using Linkedin to its full capacity?

For example, did you know that you can publish your presentations, build your email list, as well as connect with meeting planners and other decision makers who book speakers on Linkedin? There is so much opportunity on Linkedin, however the average coach, speaker, or expert has no idea how to take advantage of it.

Now I’m on a quest to learn more about Linkedin and how you can use it to not just sell books, connect with professional organizations who are looking for speakers, and grow your business in every way you can imagine.

BUT I NEED YOUR HELP!

I need 500 coaches, speakers, authors, and experts to fill out this SUPER SHORT social media survey. Whether you use Linkedin or not, I want to hear from you. It will only take you 3 minutes to complete.

Everyone who completes the survey will be entered into a drawing to win a $25 gift certificate from Amazon. And yes, I will be sharing what I learn with you. The contest ends February 29th at 11:59pm PT.


Are You a Conscious Entrepreneur?

Are You a Conscious Entrepreneur?

One of the things that I love about my business is the opportunity to work with conscious entrepreneurs. What’s a conscious entrepreneur, you ask?

A conscious entrepreneur is someone who has created a deeply meaningful business that is an extension of her or himself in pursuit of the greater good. Many of you started your businesses, side hustles, or have developed a particular expertise after having an experience that left you changed forever. The experience could have been a wake up call to change your health. It could stem from a deep desire to model being in a healthy relationship for your children. It could be wanting to see more people choose a life they love rather than an ill-fitting default life that is just “good enough.”

I took a look at the many people that I work with as well as other entrepreneurs I admire and I broke down the ideals of conscious entrepreneurs into five characteristics. How many of them can you find within yourself?

1. Conscious entrepreneurs are motivated by a strong personal mission to create change. This can be a change within themselves as well as within others. While creating cash to fund your lifestyle is important, you also want to feel good about how you chose to make your money. You are interested in creating a legacy that benefits not just you and your children, but many generations of people to come.

2. Conscious entrepreneurs understand that it is your right to be paid well for what you do. This means no more martyrs for the cause. Coming from a background of working in nonprofits, community development, and teaching in low income communities, I know all too well what it means to serve from an empty cup. I was always in constant fear of my job being cut because one grant didn’t come through. Or even when the grants were all there, it was considered noble to make do with scraps. This doesn’t have to be. When I made a decision to become an entrepreneur, I vowed that I would make my pockets a priority so that I could I truly serve from a place of overflow and not be stressed about it.

3. Conscious entrepreneurs seek to connect with like-hearted collaborative partners for the advancement of business and social change. No entrepreneur makes it to the top on their own. I and many others have achieved what they have in life and business due to mentorship and support either through paid coaching, generous conversations, creating networks, or even just reading books written by women and men they admire. How do you find these like-hearted collaborative partners? You focus on being of service to others. Your service can be as small as sharing another person’s blog posts, volunteering at an event, or even connecting people to one another.

4. Conscious entrepreneurs possess a commitment to joy through self care. Let’s face it: creating change is hard work. It requires patience with yourself as well as with the conditions within which you are trying to build your empire. Even though you may want to quit more times than you can count, you go to bed only to wake and try again the next day. This kind of relentlessness requires self care. I recently went and got an ayurvedic massage and facial. I’ve gotten massages before, but nothing like what I experienced in this ayurvedic spa. The use of soothing massage oils and invigorating essential oils creates an experience that is unmatched by any other massage I have ever experienced. You can bet that I will be in there next month and every month after that. What kind of self care do you need to renew and refresh your commitment to your joy?

5. Conscious entrepreneurs seek opportunities that expand their possibilities. We understand that perpetual learning is essential to advancement. One of my mentors (in my head), Carol Sankar, the author of The Confidence Factor for Women in Business: Strategies for Limitless Success, says she reads 1 to 2 books a day! If a woman who’s making million dollar corporate real estate investment deals has time to read at least a book a day, then I should be able to knock out AT LEAST a book a week! What are some other opportunities you can use to expand your learning? Conferences, networking events, traveling to places where people are different from you. There are loads of conventional and not so conventional ways for you learn as much as you can.

Do you identify as a conscious entrepreneur? What would you add to this list? If you have a burning message you’d like to share in a book, I want to talk to you! Sign up for a free strategy session to help you figure out what you need to help you grow your business with a book!



Ep12: Creating Your Brand with Jaha Knight

Ep. 12 Creating Your Brand with Jaha Knight

Does branding confuse you?

Does the very mention of the word, “BRANDING,” make you want to turn around and run home?

Well, I have a very special surprise for you on today’s podcast episode.

jaha Knight, named a Branding Amazon by the clients who LOVE her, will help you to figure out what branding is REALLY all about (hint: it’s all about the INNER game, rather than the external stuff like logos and website colors).

If you would like to connect with jaha to learn more about her projects, services, books, and podcast, then you can check her out on her website.

As one of the nations leading experts on strategy, clarity of purpose and execution, Branding Amazon, jaha Knight is the founder of Karasi Media Group. Karasi Media Group is a branding agency focused on aligning technology with operational innovation across companies. There, jaha works with entrepreneurs to build their business brands, dominate their niche and serve clients with a consistent and repeatable experience. Through brand coaching, brand identity design and brand management, jaha takes new entrepreneurs from A-Z in business by teaching them leadership strategies and how to develop their world-class talent into multiple streams of income.