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How Much Money Are You Making on that Unpublished Book?

How Much Money Are You Making on that Unpublished Book-


Have you had a book idea mulling around in your head for months… maybe even YEARS?

Do you make plans to start your book on Sunday only to realize that it is now Wednesday and you haven’t written a single word?

Maybe you are one of the lucky ones who has started writing, then got caught up in trying to sound so poetic that you couldn’t get past chapter one?

What is stopping you from making the leap from idea to published author?

As coaches, speakers, and experts, we want our first book to be a slam dunk — a best selling work of genius. But the truth of the matter is that because you are attempting to write, publish, and market your book without support, what you wind up with is a bunch of false starts and wasted effort.

So now let me ask you…


Probably not a dime.

Here’s another question…


These opportunities can include:

  • speaking engagements
  • media exposure
  • connecting with new clients
  • best selling author status
  • growing your coaching programs
  • passive income

… the list can go on!

So how can you get from idea to published author? Here are a few ideas:

#1. Be honest — ask yourself what is stopping you from writing your book. Is it because you don’t know if your idea is good enough? Is your idea so BIG that you don’t know how to tackle it? Are you making the time and space in your life to get the book done? Be clear about what that reason is — without judgement. The first step in getting your book done is to be honest with yourself about why you haven’t done it yet.

#2. If you have started and stopped writing your book — like you have a chapter or two that haven’t even been touched in months — ask yourself what is blocking you from continuing with your writing. Is it because you have fallen out of love with the topic? Is it because you don’t have anything else to say? These may be signs that you have approached writing your book in the wrong way. Go back and re-examine why you wanted to write this book in the first place, analyze your overall business goals, then work on rewriting your book outline so that it is in line with what you had in mind for your coaching, speaking, or expert business.

#3. Are you just distracted? Distraction can kill your dreams, if you allow it to. As a business owner, it’s important to minimize distraction as much as possible. Create working hours for when you are writing your book and cannot be disturbed. Make public declarations of your writing, editing, and publishing goals so that your loved ones can keep you accountable. Create a small group of other business owners who are working on writing a book so you can do it together. Whatever you need to do, get it done.

Are you ready to cut the excuses and get your book done? Then let’s talk! Schedule a 1-hour complimentary consultation where we can talk about your book and business needs.


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Halona Black is an Executive Book Coach, Speaker, and Trainer who works with visionary leaders who want to expand their influence with a book, case study, or white paper. She walks her clients from idea, to writing, and marketing your work. Want to know how you can get your book done in the next 3 to 6 months? Email Halona at

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