Digital Well Publisher

Teaching You How to Grow Your Business with a Book

Category Archives: Uncategorized

Teleclass Recap: Social Media Hacks for Authors with Sharvette Mitchell


Social Media Hacks for Authors with Sharvette Mitchell, Hosted by Halona Black

CLICK HERE TO GET THE REPLAY!

If you are an author, an emerging author, or even an entrepreneur with a great idea for a book, then you want to know how to harness the power of social media to grow your audience.

One of the biggest mistakes I see authors make when creating their author platform is that they wait until AFTER the book is written to start thinking about how to market and sell their book. Unfortunately, that is almost too late. Why? Because so much of the outcome of your book marketing is wrapped up in how you started your book writing process to begin with. It is important that you get crystal clear on your target audience for your book. Ask questions like, who is going to buy and read your book? What do you want as a result of writing this book? Are you looking for speaking engagements? Do you want people to rally around your cause or organization? Do you want people to make a purchase? These questions are essential to the success of your social media campaign for your book.

The outcome of your #bookmarketing is connected to how you start the book writing process. Click To Tweet

On the other hand, if you did not go through those steps from the very beginning, it is possible to create a strategy after the fact. And that is why I am so glad that my friend and colleague, Sharvette Mitchell, Web Designer and Social Media Coach, was able to join me and 20 others on a special teleclass tonight called Social Media Hacks for Authors.

Some of my favorite tips she shared this evening on the call include:

  • Add your website link to your social media bio. People want an opportunity to connect with you, not just your Twitter profile.
  • Connect with Facebook groups that are relevant to the topic of your book. Find authentic opportunities to share your book with people in these groups. If you want to be a super star, you can start your own Facebook group and build a community of people who are seeking your expertise.
  • You don’t have to go far to find relevant content to share multiple times a day on social media. Your content can include pictures of your book cover, your latest events, funny takeaways from your everyday life, or even positive book reviews from Amazon.

There is so much more that Sharvette was able to share in this call. Please take a moment to listen to this call, then IMPLEMENT 2 to 3 tips that most resonated with you. Remember, stop waiting until you have everything together before you start marketing your book and your business on social media. Each step you take forward will get you to your next client who is praying for the very thing you have to offer.

________________________________________________________________________

Author Solution: Do you want to know if your social media presence is helping or hurting your book sales? Do you need guidance on how to create an author platform that will make your expertise shine? Then purchase an Author Platform Assessment, a one hour 1-on-1 consultation to help you attract readers that are ready to buy your products and services.



How to Create an Audience for Your Book Using Your Blog

 

How to create an audience for your book using your blog - Halona Black, DigitalWellPublisher.com

One of the biggest mistakes many emerging authors make when writing their first book is neglecting to build their audience. I don’t know if they think that the audience will just magically show up as a result of writing the book or what (it doesn’t…). However whether you choose to write your book as an independent publisher or via a traditional publishing outlet, building an audience is essential to the success of not just your book, but your career as an expert.

Tip #1: Write posts that are relevant to your book.

Your blog can be used as a sounding board for your book or your book idea. For example, if you want to write a book on how to avoid financial disaster as an entrepreneur while building a business, then you can write posts on

  • How entrepreneurs can save money for retirement
  • How to plan for marriage and family as an entrepreneur
  • Top 5 most important financial documents for entrepreneurs

I can go on, but I think you get the point. Each of these blog post topics can very well be included as a chapter in the book. When you write the posts, be sure to monitor which get the most shares, likes, and comments. This feedback is essential to your success as it gives you an idea of what your readers are most interested in learning about.

Tip #2: Share photos and videos of people, places, and things that inspired you to write your book.

Photography and video are part of what make surfing the internet exciting. While written posts are still the foundation of your blog success, your photos and videos can bring more focused traffic to your blog in a shorter amount of time. Was it your trip to Brazil 5 years ago that spawned your interest in writing a book about traditional herbs and medicine? Why not showcase pictures of some of the more unusual plants and herbs and what they were used for. If you are a health coach, do you have before and after pictures of your transition into creating a more healthy body? Are you a family therapist who wants to write a book about how to create open lines of communication with your children? Do you have video of you and your children using gardening as a suggested activity to help families communicate with one another? There are a million ways to share photos and video from your own life that are relevant to your book or book idea. Bonus tip — Repurpose your photos and videos as content on Facebook, Instagram, and/or Pinterest to get even MORE traffic.

Tip #3: Create a relevant call to action that asks readers to join your email list.

While capturing people’s attention on social media is a great strategy to grow your business, you still want to direct your fans and followers to your email list. Why? Because your email list is the space you own and control. Instagram has been hinting at making changes in its algorithm making it more challenging for people with a big audience to get their photos seen on the platform. Facebook’s algorithm changes almost daily. The point here is that you cannot depend 100% on a platform you don’t own to grow your business. You have to be flexible while making sure to migrate everyone back to your home base.

So how do you get more people on your email list? First, create an irresistible lead magnet. What is one small thing that you can offer to your readers that will help them solve a problem. Is it a template, a short audio course, a webinar — whatever it is, make it good! Finally, be sure to remind them that only those on your email list will get exclusive updates on your book.

Tip #4: Share posts with related groups in social media.

Once you have the posts on your website, you have to incentivize people to go to your site and read it. There are a wealth of affinity groups on Facebook and Linkedin. Join a few of these groups with a spirit of connection and sharing. Once you join the group, be sure to introduce yourself and tell them about the book you are working on. Next, make nice and read other people’s posts and make helpful comments. Add even more value to the group by posting your own blog posts. However, just don’t drop a link and leave. Let people know why they should take the time to read your post by leaving a brief description of what you are posting. Tell them why reading your post will be worth their while.

Tip #5: Write guest posts for people with a larger audience than yours.

Yes, writing guest posts is still relevant.  In my e-course, Easy Publicity for Authorpreneurs: How to Grow Your Business with Interviews, I talk about how to use other people’s platforms to grow your visibility. The trick is to find blogs that have a larger audience than your own. It is also important to find blogs that connect with a similar audience as your own. If your business is all about teaching menopausal women how to move through this new stage in life with confidence, it doesn’t make sense to approach a blog on ice fishing in Canada about doing a guest post — even if it does have 100,000 readers. When writing your post, again, be sure to lead readers back to your site by offering your lead magnet in your bio.

The BIGGEST Key to Audience Growth for Authors

Growing your audience for your book using your blog requires a calculated content strategy. Doing so from the very beginning will help you to know exactly what you need to write and when. So many emerging authors miss out on the opportunity to grow their audience simply because they leave their content until the last minute.

If you are looking for support in creating your personalized content strategy that will help you create buzz for your book — or even just your book idea — email me at Hello (at) DigitalWellPublisher (dot) com and ask for a 1-hour consultation.

 

 



How to Create Blog Content When You are Short on Time

How to Create blog content when you are short on time, Halona Black

Every coach, speaker, author, and expert is short on time. We’ve got work, family, and community responsibilities that compete for our time and attention. However we all know that the very reason we entered this profession is because we wanted to touch lives. And we can’t touch lives if no one knows that we exist.

Your content marketing should always be a high priority on your list of things to do on a weekly basis. Why? Because when you stop marketing, the momentum stops. That’s why you feel like you have to start from scratch every other month. Trust me, I know of exactly what I speak of. That is why I wanted to share with you some tips to help you blog faster so that you can turn your attention to other income generating activities in your business.

  1. Write an editorial calendar. You can use a fancy WordPress plugin, or you can create a simple chart on a large piece of paper detailing what you plan to write every month. Creating a plan will help you to be much more thoughtful about what you are putting out into the world and be more strategic about bringing clients to your business.
  2. Write now, edit later. As a book coach, I advise my clients to get the words out on paper (or your laptop) first before getting into whether or not the grammar and spelling are correct. Focus on your ideas first, then worry about the technical writing details after you’ve said what you needed to say.
  3. Time your writing sprints. I can hear you saying, “What is that all about, Halona?” I know, hear me out… Try timing yourself to see how much writing you can get done in 15 to 30 minute writing increments — or sprints. Many of us seem to get our butts in gear when we know we are working against the clock. Think about all those papers you wrote at the last minute when you were in college. It was amazing the stuff you could pull out of your ass when you are forced to be focused, right? Same concept with the writing sprints.
  4. Keep an idea notebook. I have a document in my Evernote files that I use to keep brilliant business ideas. These ideas come from questions that clients ask me, things I have read online, lists of books I want to read, etc. I love Evernote because it allows me to keep a lot of the interesting stuff I find online in a neat place without having to go off the internet. However you may be more of a paper and pen kind of gal (or guy) — and that’s cool too. So long as you keep a log of whatever inspires you to create more content close to your writing workspace, all will be fine. Be sure to go back to it whenever you feel like you are running out of ideas.
  5. Write blog post outlines. I tell my book coach clients all the time that if you just start writing a book without an outline, you wind up lost in the wilderness. You start meandering off on topics that have nothing to do with your book. You can’t remember what the main topic of your book was. Finally, the book seems to get longer and longer every time you add a random chapter to the book. The same principle applies to writing blog posts. Know what it is you want to teach, create your 3 to 5 points, and fill in the rest. It’s that simple.

Creating content for your blog doesn’t have to feel like pulling teeth. With a little bit of planning and effort, you can get your blogging done in no time so that you can turn your attention to other areas of your business.

Which one of these tips can you implement immediately?

 

 



TWITTER CHAT RECAP: How to Build Your Online Platform

Build your online platform with Halona Black #coachingwithvette

One of the biggest mistakes I see coaches, speakers, and experts who write a book make is that they did very little to build their platform.

A platform is the foundation upon which you build your career. Very similar to a political platform, your author platform uses your message as the base upon which everything else in your business is built upon.

I was invited to do a Twitter Chat all about creating your own platform hosted by Sharvette Mitchell of Mitchell Productions, LLC. Sharvette is excellent at doing web and graphic design. You can check out the recap here.

 



Are You Using Linkedin to Grow Your Business?

Copy of How Much Money Are You Making on that Unpublished Book-

When it comes to book and business marketing on social media, the landscape is changing everyday. Facebook continues to be a favorite amongst coaches, speakers, and experts who want to build their network and even buy ads to get people on to their list.

However Facebook can also a very crowded space. I belong to more FB groups than I care to actually participate in — and to be quite honest, most of the groups I do look at are more about self promotion than they are about support and networking. Twitter can feel like you are shouting into a deep hole. And of course, there are several new contenders in the livestreaming space like Blab.im, Periscope, and Facebook Live.

But what about Linkedin? I am sure you have heard everyone talk about how Linkedin is such a great platform because it was built strictly for professional purposes. You may even have a Linkedin profile. But are you using Linkedin to its full capacity?

For example, did you know that you can publish your presentations, build your email list, as well as connect with meeting planners and other decision makers who book speakers on Linkedin? There is so much opportunity on Linkedin, however the average coach, speaker, or expert has no idea how to take advantage of it.

Now I’m on a quest to learn more about Linkedin and how you can use it to not just sell books, connect with professional organizations who are looking for speakers, and grow your business in every way you can imagine.

BUT I NEED YOUR HELP!

I need 500 coaches, speakers, authors, and experts to fill out this SUPER SHORT social media survey. Whether you use Linkedin or not, I want to hear from you. It will only take you 3 minutes to complete.

Everyone who completes the survey will be entered into a drawing to win a $25 gift certificate from Amazon. And yes, I will be sharing what I learn with you. The contest ends February 29th at 11:59pm PT.


Are You a Conscious Entrepreneur?

Are You a Conscious Entrepreneur?

One of the things that I love about my business is the opportunity to work with conscious entrepreneurs. What’s a conscious entrepreneur, you ask?

A conscious entrepreneur is someone who has created a deeply meaningful business that is an extension of her or himself in pursuit of the greater good. Many of you started your businesses, side hustles, or have developed a particular expertise after having an experience that left you changed forever. The experience could have been a wake up call to change your health. It could stem from a deep desire to model being in a healthy relationship for your children. It could be wanting to see more people choose a life they love rather than an ill-fitting default life that is just “good enough.”

I took a look at the many people that I work with as well as other entrepreneurs I admire and I broke down the ideals of conscious entrepreneurs into five characteristics. How many of them can you find within yourself?

1. Conscious entrepreneurs are motivated by a strong personal mission to create change. This can be a change within themselves as well as within others. While creating cash to fund your lifestyle is important, you also want to feel good about how you chose to make your money. You are interested in creating a legacy that benefits not just you and your children, but many generations of people to come.

2. Conscious entrepreneurs understand that it is your right to be paid well for what you do. This means no more martyrs for the cause. Coming from a background of working in nonprofits, community development, and teaching in low income communities, I know all too well what it means to serve from an empty cup. I was always in constant fear of my job being cut because one grant didn’t come through. Or even when the grants were all there, it was considered noble to make do with scraps. This doesn’t have to be. When I made a decision to become an entrepreneur, I vowed that I would make my pockets a priority so that I could I truly serve from a place of overflow and not be stressed about it.

3. Conscious entrepreneurs seek to connect with like-hearted collaborative partners for the advancement of business and social change. No entrepreneur makes it to the top on their own. I and many others have achieved what they have in life and business due to mentorship and support either through paid coaching, generous conversations, creating networks, or even just reading books written by women and men they admire. How do you find these like-hearted collaborative partners? You focus on being of service to others. Your service can be as small as sharing another person’s blog posts, volunteering at an event, or even connecting people to one another.

4. Conscious entrepreneurs possess a commitment to joy through self care. Let’s face it: creating change is hard work. It requires patience with yourself as well as with the conditions within which you are trying to build your empire. Even though you may want to quit more times than you can count, you go to bed only to wake and try again the next day. This kind of relentlessness requires self care. I recently went and got an ayurvedic massage and facial. I’ve gotten massages before, but nothing like what I experienced in this ayurvedic spa. The use of soothing massage oils and invigorating essential oils creates an experience that is unmatched by any other massage I have ever experienced. You can bet that I will be in there next month and every month after that. What kind of self care do you need to renew and refresh your commitment to your joy?

5. Conscious entrepreneurs seek opportunities that expand their possibilities. We understand that perpetual learning is essential to advancement. One of my mentors (in my head), Carol Sankar, the author of The Confidence Factor for Women in Business: Strategies for Limitless Success, says she reads 1 to 2 books a day! If a woman who’s making million dollar corporate real estate investment deals has time to read at least a book a day, then I should be able to knock out AT LEAST a book a week! What are some other opportunities you can use to expand your learning? Conferences, networking events, traveling to places where people are different from you. There are loads of conventional and not so conventional ways for you learn as much as you can.

Do you identify as a conscious entrepreneur? What would you add to this list? If you have a burning message you’d like to share in a book, I want to talk to you! Sign up for a free strategy session to help you figure out what you need to help you grow your business with a book!



How Do You Know What Book to Write First?

Blog Post- What book to write first- (1)

If you are anything like me, then you have a million book ideas whirling around your head. You may have multiple passions that all seem urgent. The problem is that you don’t know what book you should write first.

It’s always a good idea to do a self assessment on anything regarding you business — especially your book. Why? Because there really is no wrong or right way to be an entrepreneur who self publishes. There are a few proven tactics that have worked for some. However what works for you and your business depends upon the business model you use and your own personality.

Question #1: What do you want people to know you for?

People will always know you by what you wrote about in your first book. That is why it is so important to ensure that your overall message for your brand is strong in the beginning.

No matter how many books about writing books I sell, people will always know me for writing my first book about my experience with uterine fibroids and my message of self care for black women. It was that message that helped me to transition to becoming a business writer that caters to health companies and organizations. You see, I made my message work for me. You have to do the same for yourself.

If you’ve been a 5th grade teacher for the last 12 years of your career, but have had a side business as a cake designer that you want to grow, then why write a book about teaching? While you may be a talented teacher with plenty to say on the subject, if you no longer want to be seen as a teacher, then you should focus your first book on a topic related to you new cake designing business.

Question #2: How do you envision people using your book?

While the topic of your book is important, you should also be clear on how you envision your reader consuming you book. Depending upon how your business model functions, you should decide whether it is best to have a book that is an ebook, print book, audiobook, or multiple formats.

I have worked with several business owners who do most of their work online and creating a series of ebooks works well for them. They are able to create a reading experience using ebooks that works for their business structure.

Others who do live speaking engagements at corporations, conferences, or even their own live events may also want to do print books so that they have physical products to sell to their audience.

Furthermore, if you work with high level figures like corporate CEO’s or other high level people, you may want to consider making a series of audiobooks as that crowd tends to multitask while consuming their books. They can run, walk, or do other work on an airplane ride to their next high power meeting while also listening to your book.

Take an inventory of how your audience consumes books and allow that to lead how you plan what format(s) you will focus on when creating your books.

Question #3: What other products and services can you create as an extension of the book?

For most entrepreneurs who also write books, the majority of their income does not usually come from book sales. It is often the coaching programs, consultation calls, retreats, speaking engagements, etc. that come as an extension of the book.

Start thinking about other income streams that are a natural extension of what you do.

Answering these three questions should help you start to nail down the topic of your first book. If you’ve been mulling your book topic in your head for weeks — maybe even years — it’s time to get some help. Getting an objective opinion from a book writing professional can move you from procrastination to author in as little as 30 minutes!

Schedule a 30 or 60 minute Author Jam Session with me to started!

 

 

 



QUICK KINDLE TUTORIAL: How to Format Your Kindle Books with Google Docs

null (1)Do you spend your Sunday nights loathing what you are going to have to face come Monday morning?
I know the feeling all too well. For many years I spent my Sunday nights with my stomach in knots, even crying real tears, all because I hated my job. Now that I’m on the other side of crappy jobs and now working for myself full time, I now realize that pulling myself into those thoughts was a pure waste of my time and energy.
I know you’re probably saying, “Yeah right, Halona. Easy for you to say now that you no longer have a crappy job.” But I really want you to hear me out on this one. Rather than letting my brain wallow in feeling sorry for myself, I should have spent that time doing something to get my business off the ground — blogging, interviewing people that are doing what I want to do, writing books, etc.
Doing the work that makes me happy puts your mind at ease and helps to propel you towards your goals. The only thing I was able to accomplish with all my self loathing on a Sunday night was screw up my digestion.
So now I want to help you out.
I will be offering Sunday Night Happy Hour Webinars once a month — usually the last Sunday of the month. The webinars will cover topics that are related to self publishing.
This month I will be talking about How to Format Your Kindle Books with Google Docs.
Why am I offering this training? Well, I just finished writing an ebook that I sell on my website as well as on Amazon and all I used to format it properly was Google Docs. I figured I would share my secret sauce on how I was able to get it done.
Here’s a glimpse into what you can expect to learn from the training:
  • What parts make up a formal ebook (front matter, back matter, etc.)
  • How to use Google Docs to organize your books and your business
  • How to create the spacing needed to create sections in your book
  • How to make a proper table of contents without pulling your hair out
As a bonus, you will receive a nonfiction ebook/print book template you can use to create your own books.
If you would like to join me for Sunday Night Happy Hour, you can click over to the following link to get signed up for this and all following training webinars:
DATE: Sunday, September 27, 2015
TIME: 6pm EDT
The webinar will be recorded for those who cannot make it. I plan to make it available for free for 72 hours.

 



Are Ebooks Still Relevant?

Are Ebooks Still Relevant-In a word… YES!

Ebooks will never really go out of style for two reasons:

  1. Easy to produce
  2. Easy to consume

As an entrepreneur who uses ebooks to teach and market my business and that of my clients, I always recommend ebooks as a great place to begin building your publishing empire.

 

Ebooks can do more than just make you money

The success of your ebook lies in the planning. I see so many entrepreneurs put all their time and energy into writing an ebook, only to have it sit on some obscure page of their website, or be completely ignored on Amazon. It’s no fun putting all your energy into a project that doesn’t make you money.

My advice is always to think through what you want out of your ebook. While we all want ebook sales, you should also be thinking about how writing one ebook, or an ebook series, can position you as an expert. I did a webinar at the end of August on how I made $25,000 with one ebook. Listeners were surprised to find that most of the money I made from my ebook came through pitching myself to companies and organizations that had the money to pay me for my expertise.

I talk a lot about eating well and healthy living in my ebook, Loving My Fibroids Away: A 10-Day Detox Plan. Mind you, I’m not a trained chef or dietician, just someone who had an experience with fibroids who wanted to help make life easier for other women suffering through the same thing. Because I had an ebook along with an online presence, I was able to beat out other trained chefs and nutritionists in places like the Whole Foods healthy eating club in Tribeca, NYC. As a matter of fact, I had trained chefs assisting me in making sure my ingredients were prepped and ready to go. Families allowed me into their homes to provide fast, healthy meals cooked in their own kitchen — all because I dared to declare my expertise with an ebook!

Are you ready to write your ebook?

If you are ready to write your own ebook, I want to make sure that you have the right guidance to get started. That’s why I started the B.O.S.S. Guide Series. Book one is about Planning, Writing, & Publishing Business Building Ebooks. I literally hand walk you through

  • positioning your ebook for success
  • identifying tools and systems you need to market your ebook and make sales
  • how to be a productive writer
  • creating an ebook title and ebook cover that sells

If you are ready to add this powerful ebook to your professional library, then you want to purchase it on my website. For a minimal investment, you’ll have the blueprint that will help you finally get your first ebook done in a matter of days — not years.



An Introvert’s Search for Clarity in Her Business

Ep11

I have been going deep in doing the work of “finding my voice.” Perhaps finding my voice is not really the right term. What I have been doing is becoming comfortable with who I am, what I do, and why I do it.

This week’s podcast is a bit different for me. It’s not an interview and it’s not me giving you a laundry list of things you can do to help you publish your next book. It is me talking through my own issues with being comfortable with my business.

You see, I’ve been quite confused about what Digital Well Publisher is all about. I originally intended it to be a space where wellness entrepreneurs would gather to write books. However I went back and forth on whether to stick with wellness pros, or to go general and just talk with online entrepreneurs. So what I needed was a way for me to get in touch with my own desires for my business. Why did I do this? I think for the same reason I like to write — it helps me to validate my thoughts and feelings. This whole speaking thing is very new to me. I’m used to being able to filter my thoughts through the writing process. My fear of speaking stems from my own inability to trust myself, my intuition — particularly in public spaces. I decided I no longer want to be that person. My message is so big that writing as my sole message medium is no longer enough.

Some key takeaways for me from doing this episode:

#1 Don’t be afraid to declare who you are and what you love, even if you think it sounds weird to others.

#2 There is real value in talking out your confusion in an effort to find clarity. Is there a way to systemetize this?

#3 I often have these kinds of conversations with myself in my head. I wonder what would happen if I allowed other people in on these thoughts more often?

That’s all! There’s no intro music, outro music, commercials, or any fluff. Just me talking through my confusion. I hope you find it useful. If not, I hope you stick around for my next interview! 🙂