Digital Well Publisher

Improving Global Health Through Storytelling

Category Archives: Marketing

How Physician-Authors Can Use Quizzes to Grow Their Email List

If you are a physician-author who is looking for a fun way to grow your email list, then you’ll want to try out Interact, a super-simple way to create interactive quizzes that help you create healthy living content that gets attention.

Quizzes are a fun way to interact with your ideal client, find out what they are interested in, and collect their email addresses so you can further the relationship over time. Don’t believe me? A 2016 article from the Content Marketing Institute revealed that 69% of survey participants said that they used quizzes in the awareness stage of connecting with their ideal client. You may be wondering — why quizzes? What makes quizzes so special? Let me explain.

Remember those quizzes from Glamour or Cosmo you used to devour from your mom’s magazine pile next to the couch? You got titles like — How to Tell if He’s the ONE??? What Your Eyebrow Shape Says About Your Personality. And don’t forget my personal favorite — Which Dollie Parton Lyric Most Resembles Your Love Life?

You went from passively reading the stories and checking out the cool fashion pics to grabbing your pen or pencil, answering questions, counting up your points, and checking out your results. You made your best friend take the test just to see how you compared to one another. And that’s the beauty of quizzes! Interaction deepens the connection a customer has to your content.

Quizzes have become more popular in social media, partially due to Buzzfeed’s brilliant marketing of quizzes on Facebook. Their goal was to get people to stop “the scroll” — even if it was just for 5 minutes. What happened after you took the quiz was that you got caught up in the suggested clickbaity headlines which meant more time spent on the site.

Why Physician-Authors Should Create Quizzes to Grow Their Audience

Interact’s quizzes are made for physician-authors like you who want to grow their audience. I say this to every writer I work with —

It doesn’t make sense to spend time, energy, and resources writing the perfect book only to have your mom and grandparents buy a copy to put on their coffee table. You need real people who are excited about you and your work and are willing to tell all their friends to buy your book.

What’s great about Interact quizzes is that you don’t have to come up with a quiz from scratch — unless you want to! Interact has already done some of the thinking for you by creating a variety of customizable templates to fit a number of areas of interest like health and fitness, business, family and parenting, nonprofits, and more. There is even a series of short, helpful videos that walk you through the entire process of creating your quiz from idea to publishing so you’re not left alone to figure it all out.

So if you are a physician-author who wants to build a relationship with her readers who are attracted to your message, will buy your book, and are highly motivated to invest in your other products and services down the line, then try out Interact quizzes as a way to stand out in the world of static health content online.

This blog post contains affiliate links. If you decide to make a purchase, I may receive a small kickback, at no extra cost to you.


What Are Your Business Marketing Goals for 2018?

Halona Black Business Marketing Goals 2018

Happy 2018! Right now is an awesome time to reflect on the prior year and define goals that will push you towards becoming the best version of YOU yet.

What Happened in 2017?

I like to start off the new year with a word that defines how I want to approach it. Last year was all about SELF-CARE. After several years of learning how to build a business along with the stress of taking care of a partner with kidney failure, I thought it was high time that I take time to fix Halona. I had developed adrenal fatigue which led me into a kind of fatigue I had no idea existed until it happened to me.

I took care of myself with herbs, trips to the acupuncturist, light walks, went to sleep by 11pm and slept for a full 8 to 10 hours, and deep diving into the miracle of essential oils. Some of you may be wondering what this has to do with the focus of this business blog. The point is that as business owners, it is easy to fall into the trap of the daily grind. You become your own worst boss trying to hit goals and make money. I was doubly stressed worrying about my partner’s life and wondering if we could make ends meet (we always did more than that, but the thought of failure was always in the back of my mind…) as he was often in and out of the hospital and couldn’t work regularly. Simply put, I burned myself out. And while I was able to maintain with a few clients, I really didn’t have the energy to push for new clients or even define goals for what I wanted to accomplish. 2017 was literally a year of taking care of my physical, spiritual, and mental health needs.

What’s Going On In 2018?

This year, my word is EXPANSION. Spending an entire year focused on my needs put a lot of things into perspective. My partner and I decided that we are better off as friends. We are both different people after his successful kidney transplant and we now want different things out of life. So now we are both moving on with each other’s blessing.

Next, I’ve decided to connect with my dad whom I haven’t seen in person since 2013. We talk on the phone often but haven’t made the time to connect in real life. I turned 40 in May of 2017 and that brings up a lot of thoughts about my connection to my family. My mom was diagnosed with breast cancer at the age of 39. She passed away at the age of 49. Somehow, entering my 40th year of life has lit a sense of urgency to live my life under my butt. I think I have always had a free spirit and pursued what I believed was good for me and my life at the time. But I think my 20’s and 30’s were more about experimentation to see what I liked and didn’t like. At 40, I’m a lot more confident in who I am and what I want out of life. But I also realize that life is not promised. I remember watching my mom sitting in her hospice bed, too weak to walk and begging God for just one more month. She wasn’t ready to die. So now I know my experimental years are about done and I can move forward with what I know to be right for my life. I don’t want to leave this earth with regrets.

My Business Goals for 2018

So now that I have laid the groundwork for what I did in 2017, I can now talk about my business goals for 2018.

One of the things I realized about myself is that I love partnering with brilliant people. People with big ideas that ultimately have some kind of social good attached to their life’s mission. These are people who get up everyday with passion for what they are doing and I want more of that energy in my life.

Ghostwriting Business Books

I have been working on books for entrepreneurs in different capacities for the last 3 years. And while the world is paying attention to everything that is digital, books are still a primary way for influencers to make their mark on the world.

This year I would like to partner with 2 high achieving entrepreneurs and global business leaders who want to write a book that will define them as leaders in their space. I’m looking for high-level thought leaders who want to leave a legacy for others to read and gain insight on how to move forward with their own careers in leadership. If you think this is you, please send me an email at so we can set up a time to meet via Skype or phone.

Powerful Positioning as an Accomplished Digital Marketing Strategist and Linkedin Expert

Most of my freelance writing work has been for other business owners. I’ve written and edited a ton of blog posts, white papers, health related e-books, and more — most of which don’t have my name on them. As a ghostwriter, I understand that my reward for doing the writing has been payment and not so much personal recognition. But now that I am looking for higher level book clients, it’s a challenge to prove my expertise without social proof of my work.

As a result, part of my goals for 2018 is to write regularly for larger publications like:

  • Success Magazine (I’d love to do a regular column here!)
  • Psychology Today
  • Stanford Social Innovation Review
  • Harvard Business Review
  • Fast Company

…and a lot more! I believe that my writing chops are just as good as many of the pieces I have read in these publications. It really is just a matter of pitching story ideas until I find an editor who says YES.

Powerful positioning as a social media expert would also include speaking. I want to get in front of more people and talk about what I know about building a personal brand in the digital space that people naturally want to follow and learn from. At the present time, I am doing my research on various outlets I can share my knowledge and expertise with. This can include:

  • Business, marketing, and freelance related podcasts
  • International conferences
  • Webinar events

If you have a connection to a company or organization that is in need of guest speakers who can talk about building a personal brand, social media, and how to use writing to gain new clients, then email me at

While I continue to ghostwrite books, speak, and write for larger publications, I will continue to write content for businesses. This includes brand journalism pieces like white papers, ebooks, blog posts, web page content, company magazine articles, and more. I can be reached at if this is something you’d like to connect with me on.

Learning Goals

Everyday is a new opportunity to learn and grow. I have noted 4 specific areas of focus that will help me achieve my business goals.

#1 Strategic Marketing on Linkedin

Linkedin is that social media platform that every business professional is on, but most people never learn how to use it effectively. This leaves a lot of room for focused experts like myself to come in and dominate the platform. I want to be a lot more strategic about who I connect with on Linkedin, how I communicate my value, as well as supporting other professionals who are serious about making power connections on the platform.

#2 Writing for Consumer and Trade Publications

I have always wanted to write for consumer and trade publications, however it always felt like such a mountain to climb. This area of writing has its own set of rules that I am not 100% privy to as of yet. I have access to tons of resources on how to do this. Now I need to do some reading, ask some focused questions, and start pitching.

#3 YouTube Marketing

I have a few videos on YouTube for this site — most of which get no attention. However there is one video on the subject of how to talk your book that has well over 1000 views. While that’s not extraordinary, it does tell me that if I find the right content to share, I can start to get clients via the information I share. I’ve got a video camera, a video editing system, and an internet connection. I just need to get busy.

#4 Affiliate Marketing

Every year I say I’m going to get my affiliate marketing life in order. And every year I fail to follow through. I’m tired of reading about folks making $10K and more on one income stream based on a few proven tactics they use to sell products they don’t even have to make, inventory, or mail to anyone. Even if I made $1000 a month in affiliate sales (totally do-able…) that is money I can just put into a retirement savings account and let it grow. So that’s the goal — $1000 per month in affiliate sales by December 2018.

Travel Goals

Life just wouldn’t be worth living if I didn’t have a list of travel goals. This year, I am finally making it to the following destinations…

#1 Thailand

I’ve never been to Asia. And I need to get my tail to Thailand while it’s still a great travel bargain. I’m working on getting my 6-month visa as I type this. It’s a beautiful country to be in while also being a great place to live on the cheap. I can also eat my weight in noodles, fresh fish, and deep fried street food.

#2 Kenya

I have a friend in Nairobi from graduate school who has extended an invitation to visit her several times. While I’ve spent several years in West Africa, I have never been to East Africa. And Kenya just looks like a beautiful place to be for a month-long workcation. Nairobi and Mombasa are on the travel itinerary.

#3 Malaysia

Apparently, this is another great place for the traveling entrepreneur. What’s even better is that I can go there without a visa for up to 3 months. Bonus for the fact that this is another food mecca.

Revive Garlic & Lemons Magazine and Podcast

I’ve been saying I wanted to revive this magazine for the longest and haven’t made time to do it. It’s important to me to have a digital magazine where black women and health are at the forefront. I did a telesummit last year that people were very excited about. What I should have done was turn those interviews into a podcast where people can listen to it at will. So — written magazine articles with invited guest writers as well as podcast interviews. I’m debating whether or not to do the Facebook group. This will help to have a community around the podcast as well as sell learning webinars.

Attend a Writing Retreat

I used to do mini solo writing retreats a few times a year. That needs to make another grand entrance into my life. I would also like to do a group retreat where I can just pay a fee and be taken care of for a change. I’m currently doing research on where and when this will take place in 2018.

Read Non-Work Related Books

I can’t tell you the last time I read a novel. Or anything that was purely for me and not related to business. While the business books will remain, I think I need more personal reading in my life. This will help to exercise a different muscle in my brain and give me some relief from the hardcore business mind that is easy to get caught up in. I am reaching for more opportunities to engage my whole person rather than just my entrepreneur self. I joined a Facebook group that is centered on books written by black women from the 1970’s to 1990’s — so fascinating! So now I have some accountability to get some good reading done this year.

And there you have it! My business and life goals for 2018!

Are you planning on finally writing your book this year? What’s been a major roadblock to you getting your book done? I look forward to reading your comments.


How to Sell More Books with Podcast Interviews

Have you ever considered being a guest on a podcast part of your book marketing strategy?

I have a women’s health brand where I talk about my experience with uterine fibroids. I’ve written an ebook and have courses that are connected to the brand I created. One of the best ways I have been able to market the book and the course was to appear as a guest expert on podcasts or other livestreaming shows.

My most recent interview was with Civilla Morgan of the Childless Not By Choice podcast to discuss how healthy eating has helped me to manage my fibroids.

Why should you market your book and business on podcasts?

To some people, podcasts may be a new technology, while many others may have been listening to podcasts for many years.

If you don’t know what a podcast is, a podcast is simply a digital audio show that is put on the internet for others to listen to — usually for free. It’s very similar to your FM and AM radio stations with the exception of the show being on the internet. Virtually anyone with an internet connection can start a podcast. You may have even thought about starting your own podcast, but never took the time to do it. This is a great way for you to take advantage of the opportunity as a guest on someone else’s show.

Furthermore, the podcast listening audience is continuing to grow every year. Some newer vehicles are being made with access to podcasts. So think of all those potential podcast listeners during their morning or evening commute who are listening intently to your story being told on their favorite podcast. It really is a great opportunity for you to spread your message and sell more books.

How to Get Booked on Podcasts

So now that you’re thinking that maybe being a podcast guest can work for you and your business, then you are probably wondering how to get booked. Here are a few pointers to help you get started.

#1 Know Your Audience.

This should go without saying… However if you have written a book telling your story about overcoming addiction, then you probably won’t want to book yourself on a podcast about baking — it just wouldn’t make sense. So have a clear understanding of who you are and the kind of podcast that may be interested in your message.

#2 Do Your Research.

Check out Itunes, YouTube, SoundCloud and other online sources to find podcasts that may be interested in having you as a guest. Take the time to listen to a few shows and get a general idea of whether or not this is a show for you.

#3 Reach out to the Podcast.

The podcast will often be connected to a website. There may be a space where the podcaster gives specific instructions to those who may be interested in being a guest on their show. If yes, be sure to follow those instructions. If not, try sending an email.

#4 Make Podcast Outreach a Regular Part of Your Marketing Routine.

Make it a habit to reach out to 5 to 10 podcasts a week to increase your chances of getting an invitation.

Podcasting is only growing as internet technology continues to grow. Why not take advantage of the opportunity to talk to hundreds, thousands, or even millions of people over time who are looking for your expertise?

If you would like a little more support in getting ready for your first podcast interviews, then I created a course just for you called Easy Publicity for Authors: How to Grow Your Business with Interviews. It walks you through everything you need to find the right podcasts for you and prepare to be a great guest. Download the course and take immediate action, you may find yourself as a guest on your first podcast within 30 days!