I have been learning to use Facebook ads to connect with more business owners who are ready to publish and profit. Since August 2015, I have used ads for everything from webinar signups, to my 7-Day Best Selling Author Platform Challenge, and generating more traffic to blog posts.
There was a time when I just didn’t get the whole pay for Facebook thing. I was thinking with my consumer brain instead of thinking like a business woman. You can only do so much with free tools. Eventually you have to make an investment into your own business so that others will believe you’re serious about what you do.
Facebook is a platform that was built to help you make money (OK, Facebook is making money too…). And if you are not using it to generate income, you are missing out. Not only have I been able to grow my email list, but a percentage of those people on my list have become paying clients. These are people who probably would not have known about me had I not used Facebook ads.
The cornerstone of any successful Facebook ad campaign is to set up your Facebook business page. This is NOT your personal page, but a page that you use strictly for business purposes. Don’t have a Facebook business page yet? Here is a useful tutorial from Facebook on how to create one immediately.
Once you get your Facebook business page running, you then want to spend some time getting people to LIKE your Facebook page. You can LIKE Digital Well Publisher here. You can get started by simply asking your other connections on Facebook to LIKE your new page. The last time I checked, you needed a minimum of 30 LIKES before you can actually start running ads — which isn’t hard to do at all.
If you are interested in how you can start to use Facebook to market your books, your expertise, and your business as a whole, book a 1-hour consultation with me so you can get started!
Halona transitioned into writing about health and wellness after having surgery for uterine fibroids. She turned to blogging once again, sharing her personal journey towards learning how to cook healthy meals, addressing body image issues, and creating a self care regimen. The blog turned into her first best selling book, “Loving My Fibroids Away: A 10-Day Detox Plan.”
Today, Halona combines her love for healthy food and wellness in an online magazine – GarlicAndLemonsMag.com. She shares recipes and healthy living tips for women age 40+. She also advises natural health brands and fellow independent creators on personal brand development, content strategy, and book publishing via DigitalWellPublisher.com.
Latest posts by Halona Black (see all)
- What Are Your Business Marketing Goals for 2018? - January 3, 2018
- How to Sell More Books with Podcast Interviews - December 17, 2017
- Your Problem Isn’t Lack of Book Sales — Here’s the Real Issue - December 1, 2017